Axa logo

Axa logo
Initially, the French, and now the international insurance and investment group of companies AXA Group is well known throughout Europe. Their logo is adorned with both specialized forums and sponsorship events – social, cultural, sports.

Logo History

Axa logo history


Relatively short period of the brand’s work determined the stability of the logo – for the years of the company’s existence it has not changed.

Symbol

Symbol Axa
The symbol AXA is a network of interaction, partnership and effective fulfillment of tasks. Interlacing of letters in the logo on a contrasting background allows, according to the principle of genius of the Renaissance, Michelangelo – to discard all unnecessary, creating true masterpieces. The red diagonal strengthens the dynamics of the graphic design, gives it a strong and impetuous character.

Emblem

Emblem Axa
Unlike many well-known brands, AXA Group refused to use a rigid framework for their logo. Depending on the task, boundaries can change, as well as the size of the logo. So, with the vertical placement of the emblem, the red diagonal element can be reinforced, while horizontal – the emphasis is on the font-color weave.

Color/background

Color Axa logo
The background color of the AXA logo is blue. And on a contrasting background the white font allowed to create a bright and memorable composition. In addition, the dynamics of the construction gives a red font at the top of the logo. These are innovations, aspiration for partnership and success.