Austrian Airlines Logo

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Austrian Airlines Logo
Austrian Airlines AG, the flag carrier of Austria, has had at least four logo updates over its more than 60-year history.

Meaning and history

Austrian Airlines Logo history

1995

The older Austrian Airlines logo combined the name of the company with a stylized plane and a horizontal bar.
The words “Austrian Airlines” in black featured a light type with unusual sharp serifs. The shape of the glyphs in a way echoed the stylized red aircraft (arrow) seen to the right. The horizontal bar combined blue and green gradient apparently symbolizing the sky and the ocean.

2003

Landor Associates, a US-based design consultancy, developed a brighter and simpler design. The red of the aircraft became the dominant color. The full name of the company was replaced by the word “Austrian.” This time, all the glyphs were lowercased, except for the initial. The type was a simpler one, although it was still elegant and had serifs.
The aircraft adopted a slightly more realistic look, although it was still more of a symbol than a depiction of a real aircraft. The designers introduced a shade of the aircraft in gray below the emblem. This added a lot of depth to the image.

2018

Once again, the Austrian Airlines logo has grown simpler and better legible. The type has become bolder. The difference in the width of the strokes is less obvious than in the previous version. The aircraft has gone higher and lost its shade.
According to the brand, the alterations were aimed at making the logo easier to use across a variety of digital media. Also, the company wanted to make the logo better visible from far away (and succeeded in this).
Emblem Austrian Airlines

Company overview

The company was formed in 1957 as a result of the merger of Air Austria and Austrian Airways. The airline’s roots can be traced as far back as to 1923, though.
Boasting the fleet size of over 80 units, it flies to 130 destinations and employs around seven thousand employees. It is a subsidiary of the Lufthansa Group.