Atletico Madrid Logo

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Atletico Madrid Logo
The earliest Atletico Madrid logo was introduced during the club’s first season in 1903. It was based on the interlacing letters “A” and “U” inside two blue round frames, which made it look a bit like a target. The logo featured the same two colors, blue and white, as the team’s kits.

Meaning and history

Atletico Madrid Logo history

By 1911, the club opted for other kits, those with red and white stripes. Quite a few people supposed that there was a “secret” that let the club owners get such kits for a very low price. It turned out that the same color and pattern was used for bed mattresses, so the cloth that was left could easily become the material for football shirts. That was the reason why the club was nicknamed Los Colchoneros.
There was one more, “nobler,” explanation, though.
Legend has it that Athletic Bilbao and Athletic Madrid had a tradition of buying Blackburn Rovers’ blue-and-white kits in Great Britain. When their representative came to England in 1911, he couldn’t find the number of shirts he needed for both the teams, so he opted for Southampton’s shirts with red and white stripes. Nevertheless, he decided not to replace the blue shorts.

Old logo

Atletico Madrid Logo old
Whatever the reason, in 1911, a new logo with an updated color scheme was introduced. It featured a brown football and a red flag with the “C” and “A” monogram.


Atletico Madrid symbol
If you take a look at the 1917 Atletico Madrid logo, you’ll definitely recognize it – it has a lot in common with the current one. There’s the iconic bear under the apple tree, the white stars on the dark blue background, as well as the red and white stripes that can also be seen on the current shield.

Current emblem

Atletico Madrid emblem
In 1939-1947, the club went through three winged logotypes, and then the era of the bear-under-and—the-apple-tree shields started, once again. In 2017, a new Atletico Madrid logo was adopted. It was designed by Vasava (Barcelona, Spain).


Atletico Madrid Logo
Shortly after the 2017 logo was introduced, it faced fierce criticism, primary from the team’s fans. Moreover, they even took part in live protests organized with the help of the hashtag #ElEscudoNoSeToca (the name of the hashtag can be translated from Italian as “The Emblem can’t be touched”).
True, the 2017 shield looks different from its predecessor, it is way simpler. The bear has definitely lost all of its old-fashioned charm. And yet, there’s another point that probably wasn’t considered by most of the fans as they are far from the world of design. A good logo is a logo that is easy to reproduce on a variety of media, from uniforms and web to print. From this point of view, the old logo with the brown tree was nothing but a catastrophe.
The new logo introduced several improvements. To start with, the color scheme grew simpler. The striking lack of proportion in the sizes of the bear and the tree also disappeared – on the new logo, they are much bigger, which makes the picture easier to discern at smaller sizes. While you could discern them on the old Atletico Madrid logo 512×512, smaller sizes were a challenge.
All the bars are now of the same width – a great step towards the overall visual harmony of the design. Also, the stars seem to be better aligned with the red stripes than on the previous emblem.
While the tree resembles a nuclear blast, we should also take into consideration that trying to fit a tree in that space was definitely a challenging task for the author of the design.


color Atletico Madrid logo
The current Atletico Madrid logo combines three colors: red (hex: #CB3524) and navy blue (hex: #272E61) for the picture and white for the background. The choice creates a great contrast, which gives the present emblem an advantage in comparison with its predecessors.
The color palette of the previous logos was more complex (it consisted of some six or seven colors) and, therefore, more difficult to reproduce.