New England Patriots Logo

New England Patriots LogoNew England Patriots Logo PNG

The original New England Patriots logo was just a dark blue tricorner hat with white elements. It was used only for the team’s first season (1960). By the next season, a new logo was created, with more detail, and it was only in 1993 that the team dared change it.

Meaning and history

New England Patriots Logo history

Being a graphical representation of the club’s name, the visual identity of New England Patriots is build around the color palette of the national flag of the United States, a res-blue-white tricolor, and a very patriotic image, which was redesigned several times throughout the history, though only became stronger and more stylish.


New England Patriots Logo 1960

The very first logo version of Boston Patriots, the first name of the today-known New England Patriots, was introduced in 1960 and only stayed for one year. The emblem boasted a minimalist image of a blue and white tricorne hat, which was used by soldiers. It was a plain and clean badge with no additional lettering and details, but with a visible and strong character.

1961 — 1964

New England Patriots Logo 1961

One year after the club’s establishment the new logo was created and with some modifications, it stayed with the Patriots until the 1990s. The emblem, introduced by the club in 1961 depicted Pat Patriot, a man in a military uniform with a football. Pat’s outfit was drawn in red, blue, and white with his red tricorne balanced by a red football. The minuteman looked very determined and ready to catch the ball and run.

1965 — 1970

New England Patriots Logo 1965

The contours of Pat Patriot were refined and the color palette gained a new pink shade for the man’s skin in 1965. Another change of this year was about football, which was now executed in brown and blue, looking more realistic.

1971 — 1992

New England Patriots Logo 1971

The name of the football club was changed to New England Patriots in 1971 and the team continued using the logo, created in 1965 with no changes. Pat Patriot remained the main symbol of the football club until 1993 when the modern era of the visual identity design started for the Patriots.

1993 — 1999

New England Patriots Logo 1993

At the beginning of the 1990s, Patriots realized they need to make some changes to its iconic logo to show the progress and growth of the club, and the ability to change. The team hired a famous graphic designer Ken Loh, who came up with the new emblem in 1993.

The modern emblem of the Patriots was based in two unused versions, created in 1978, where the image of the Patriot in blue and white was placed on a white background with blue stars (version number one), or on the red and white American flag (version number two, where the white five-pointed star was drawn on the blue tricorne).

The Ken Loh version of the emblem featured a blue and gray profile of a man in a tricorne hat with a white star on it, and two red stripes coming out of the hat to the left and weaving as a flag.

2000 — Today

New England Patriots Logo 1993

The redesign of 2000 refined the man’s face contours and made the color palette of the emblem a bit darker, which gave a more serious and stable look to the iconic elegant logo and elevated it.


Font New England Patriots Logo

The current wordmark made its debut on July 3, 2013. It features a unique typeface with unusual sharp elements. The team did have several wordmarks earlier (unveiled in 1960, 1960, and 1993). Also, they have an alternative wordmark, which features overlapping “N” and “E” characters.


Color New England Patriots Logo

Starting from 1961, the logo was based on the combination of red and dark blue. The shades have slightly changed in the course of time, the current version featuring the darkest shade of blue.

Pat Patriot symbol

New England Patriots Colors

HEX COLOR: #002244
RGB: (0, 34, 68)
CMYK: (100, 65, 0, 60)

RGB: (198, 12, 48)
CMYK: (10, 100, 100, 0)

RGB: (176, 183, 188)
CMYK: (3, 0, 0, 32)