Atalanta Logo PNG
During its more than 110-year history, Italian football team Atalanta Bergamasca Calcio has gone through a series of logos. Although they have looked very different from one another, we can still notice a recurrent motif – the black stripes, which can be also seen on the club’s uniforms.
Meaning and history
1907 – 1919
The club was established in Bergamo in 1907. In the earliest Atalanta logo, the black stripes were placed on the white background inside a shield shade. Next to the black stripes, there was a dark blue field, while the club’s name could be seen on the top.
1963 – 1970s
In the course of time, the club decided to opt for a logo featuring a running girl. It was inspired by the Greek myth of Atalanta, a virgin huntress, unwilling to marry anyone who couldn’t outrun her in a footrace.
1970s – 1984
The Atalanta logo, designed in the 1970s, featured a fancy yet simple crest with white as the main color and a thick black outline. The crest was vertically divided into two equal parts, the right one featured a blue and white striped pattern, while the right one in white had a stylized black contoured image of a woman on it. The “Atalanta” inscription was executed in thick black lines of a custom handwritten typeface, with its uppercase letters placed along the upper part of the crest.
1984 – 1993
The redesign of 1984 introduced a new badge for the team. It was a very elegant and contemporary circular logo with a light blue, almost gray background and a triple white, black, and yellow outline. The only element of the badge was a stylized portrait of a woman, placed in profile, facing left, and having her black hair waving to the right.
1993 – Today
The logo Atalanta adopted in 1993 also featured the legendary virgin runner. Now, there was only Atalanta’s head, while her hair formed the black stripes that have been an essential part of the club’s brand identity.
Colors
The three colors comprising the 1993 logo – blue, black, and white – have been used since the club started its history at the beginning of the previous century. However, the shade of blue hasn’t been the same. The original blue was dark, the 1960s logo featured a lighter and warmer shade, while the current emblem sports a bright shade of azure blue.
Atalanta Colors
BLUE
PANTONE: PMS 660 C
HEX COLOR: #1E71B8;
RGB: (30 113 184)
CMYK: (86 53 1 0)
BLACK
HEX COLOR: #000000;
RGB: (0 0 0)
CMYK: (0 0 0 100)