Atalanta Logo

Atalanta Logo

During its more than 110-year history, Italian football team Atalanta Bergamasca Calcio has gone through a series of logos. Although they have looked very different from one another, we can still notice a recurrent motif – the black stripes, which can be also seen on the club’s uniforms.

Meaning and history

history Atalanta Logo

The club was established in Bergamo in 1907. In the earliest Atalanta logo, the black stripes were placed on the white background inside a shield shade. Next to the black stripes, there was a dark blue field, while the club’s name could be seen on the top.

Symbol in the 1960s-1992

Atalanta Symbol

In the course of time, the club decided to opt for a logo featuring a running girl. It was inspired by the Greek myth of Atalanta, a virgin huntress, unwilling to marry anyone who couldn’t outrun her in a footrace.

The 1993 emblem

Atalanta emblem

The logo Atalanta adopted in 1993 also featured the legendary virgin runner. Now, there was only Atalanta’s head, while her hair formed the black stripes that have been an essential part of the club’s brand identity.


logo atalanta calcio

The three colors comprising the 1993 logo – blue, black, and white – have been used since the club started its history at the beginning of the previous century. However, the shade of blue hasn’t been the same. The original blue was dark, the 1960s logo featured a lighter and warmer shade, while the current emblem sports a bright shade of azure blue.