Amana Logo PNG

Amana is the name of a home-appliance brand from the United States, which was established in 1934. Created as “The Electrical Equipment Company”, it was later renamed after the city of its foundation. In 2002 the brand was acquired by Maytag, which today is a Whirlpool Corporation part.

Meaning and history

The visual identity of a famous American brand is bright yet minimalist and strict. The logo, composed of a wordmark and an icon, which is used separately, is executed in a strong red and white color palette, evokes a very warm and welcoming feeling, while the distinct contours and modern shapes represent the brand as a professional and progressive one.

What is Amana?
Amana is the name of one of the Whirlpool Corporation brands, which was established in the United States at the beginning of the 1930s, and has always been focused on the production of home appliances. The products of the brand are mainly distributed in the North American region.

1945 – 2016

The Amana logotype is usually drawn in red and placed on a white background. This color combination makes its simple and clean lines look more solid and confident. The inscription in all capitals is executed in a bold geometric sans-serif typeface, which is very similar to Maxi Maximum and Stereo Gothic 800 fonts.

The letters in the wordmark are placed with a lot of space between them, which adds lightness and freshness to the logotype.

Under the wordmark, there is usually a delicate black “Just Right” tagline in thin lines placed. It is written in Blooming Elegant Sans Regular.

2016 – Today

As for the Amana Icon, it is a very simple concept, where the capital letter “A” in white is placed on a solid red dot. Keeping the main color palette, it looks slightly different from the logotype due to the use of circular shape, which adds warmth and friendliness.

Font and Color

The clean and stable uppercase lettering from the primary Amana logo is set in a bold geometric sans-serif typeface with the characters placed at a significant distance from each other. The closest fonts to the one, used in this insignia, are, probably, Brink Black, Kinetica Bold, or Organetto Bold Ext.

As for the color palette of the Amana visual identity, it is based on an intense shade of red, which symbolized the strength, confidence, and professionalism of the company. The red here works as both the main graphical element and the most meaningful part of the badge.