Alstom Logo

Alstom LogoAlstom Logo PNG

Alstom is a company, specialized in manufacturing high-speed railway transport. It was established in 1928 in France and is known as a producer of the AGV and TGV trains, as well as the metro.

Meaning and history

Alstom Logo history

1928 – 1930

Alstom Logo 1928
The original brand logo was the company’s name surrounded by horizontal lines (two below, one above). The whole logo was black.

1930 – 1961

Alstom Logo 1930
For thirty years, the brand used just the black-colored inscription without any dots or lines as the logo.

1961 – 1976

Alstom Logo 1961
In 1961, the company designers added a big square with the white ‘A’ onto the inscription.

1976 – 1980

Alstom Logo 1976
This design is a black arrowhead with two white ‘A’ letters intertwined into one inside of it.

1980 – 1985

Alstom Logo 1980
In the 80s, the company was known as Alsthom Atlantique. During this time, it used this name and two thick red lines beneath it as the logo.

1985 – 1989

Alstom Logo 1985
In 1985, Alsthom returned to its original name, deleted the ‘Atlantique’ part from the logo and narrowed one of the red lines.

1989 – 1991

Alstom Logo 1989
In 1989, the brand merged with the British giant named General Electrics. It was generally the same logo, but the name turned into ‘GEC Alsthom’. Because of it, it was also elongated.

1991 – 1998

Alstom Logo 1991
In the redesign, the letters were put further apart and received a less bold print. The lines were enlarged to follow the size of the inscription and also brightened. A red, downward triangle was also put above this logo.

1998 – Today

Alstom logo

The Alstom visual identity is simple and professional. Based on the wordmark, it has one bright graphical element, which represents the company’s nature and character.

The Alstom nameplate is written in all capitals of the sans-serif typeface, where all the letters feature simple straight shapes and only “A” is customized. The middle bar of the letter “A” is curved and open, which adds freshness and style to the logo.

The letter “O” of the Alstom wordmark is replaced by the red abstract image, which looks like a swirl, moving into the future. It is a reflection of the company’s progressive approach and the value of innovations.

Alstom emblem

The “Mobility by Nature” tagline in all the lowercase lettering is placed under the wordmark and executed in a traditional serif font, which adds elegance and timelessness. The tagline features two solid dots on both sides, which perfectly balance the red swirl.

The deep blue and red color palette of the Alstom logo reflects the company’s authority and power. It is a color combination, that evokes a sense of security and reliability, showing the strong sides of the brand and making customers trust it.