Alstom Logo

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Alstom Logo
Alstom is a company, specialized in manufacturing high-speed railway transport. It was established in 1928 in France and is known as a producer of the AGV and TGV trains, as well as the metro.

Meaning and history

The Alstom visual identity is simple and professional. Based on the wordmark, it has one bright graphical element, which represents the company’s nature and character.
The Alstom nameplate is written in all capitals of the sans-serif typeface, where all the letters feature simple straight shapes and only “A” is customized. The middle bar of the letter “A” is curved and open, which adds freshness and style to the logo.
The letter “O” of the Alstom wordmark is replaced by the red abstract image, which looks like a swirl, moving into the future. It is a reflection of the company’s progressive approach and the value of innovations.
Alstom Logo


The “Mobility by Nature” tagline in all the lowercase lettering is placed under the wordmark and executed in a traditional serif font, which adds elegance and timelessness. The tagline features two solid dots on both sides, which perfectly balance the red swirl.
The deep blue and red color palette of the Alstom logo reflects the company’s authority and power. It is a color combination, that evokes a sense of security and reliability, showing the strong sides of the brand and making customers trust it.