Allegra Logo PNG
Allegra is a brand name of fexofenadine drug, which is an antihistamine medication, produced by Sanofi-Adventist’s Group. The drug is known for its properties of treatment of such allergy symptoms as sneezing, itching and hay fever.
Meaning and history
Allegra is a trading name of Fexofenadine, a pharmacologically active metabolite of terfenadine, which is an antihistamine with selective antagonistic activity to H1-receptors without anticholinergic and blocking α1-adrenergic receptors. In addition, fexofenadine has no sedative and other CNS effects.
The drug was synthesized in 1993 in Massachusetts, and the Allegra brand is owned by the French pharmaceutical giant, Sanofi. Today the antihistamine medications of the brand can be found in the pharmacies all over the globe.
What is Allegra?
Allegra is the brand name of Fexofenadine, a medication, which was synthesized in 1993, and today is distributed all over the globe as one of the most reliable and effective antihistamine drugs.
1996 – 2011
The original 1996 logo is a big littered. The central piece is a purple word ‘Allegra’ that uses a sort of soft, simple serif font fully in lowercase. The letter ‘e’ is different – it looks drawn manually with a single, very long red stroke. The second inscription right below is a more typical ‘fexofenadine HCl’ (the product name) inscription made in turquoise.
2011 – Today
The Allegra logo is elegant and feminine, just like the brand’s name. It is composed of a wordmark with the graphical element inside it, which is also the brand’s signifier and can be seen on every Allegra pill.
The white smooth lettering of the Allegra nameplate placed on a purple background evokes a sense of harmony and calmness, the color combination is synonymous to relief, just a perfect choice for the antihistamine medication.
The softness of the lines and rounded corners of the letters represent the delicate and caring approach of the brand. The Allegra logo evokes a sense of friendliness and warmth.
The letter “E” of the inscription is drawn with an elongated and curved tail going left through the “L”. It also features a light purple gradient color, which softened the bright contrast between text and background and makes the logo look finer and more sophisticated.
The curved Allegra “E” is embossed on every pill and is a recognizable brand’s symbol.
Font and Color
The bold and elegant lettering from the primary Allegra logo is set in a heavy and sleek sans-serif font with the stylized letter “E”. The closest fonts to the one, used in this insignia, are, probably, ITC Officina Sans Pro Bold, or Sanserata Bold, but with some significant modifications of the characters’ contours.
As for the color palette of the Allegra visual identity, it is based on a combination of dark and light shades of purple, and white. Purple is the color, symbolizing wisdom and creativity, while the lighter tone represents care and attention, and white stands for loyalty and reliability of the brand.
