Asiana Airlines Logo

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Asiana Airlines Logo
Founded in 1988, Asiana Airlines Inc. is the second-largest airline in South Korea. Over its history, the Asiana Airlines logo has been modified only a couple of times.

Meaning and history


The original design showcased a colorful symbol. It was based on a circle shape, combined blue, yellow, red, and white, and made use of negative space. The lettering “Asiana Airlines” seen to the right was blue. It featured an italicized sans with pretty clean glyphs.


The colorful symbol was replaced by a minimalist arrow, which moved to the top right corner. The company name was not italicized any more.
More recently, the company name has been colored in a darker shade of gray.