KLM Logo

KLM Logo
The leading carrier airline of the Netherlands, KLM Royal Dutch Airlines received its first badge in the year of its establishment, 1919. It consisted of the intertwined K, L, and M characters, placed in a hexagon shape and accompanied by wings and a crown.

Meaning and History logo

KLM Logo history


The current version of the KLM logo was adopted in 2011. Its most important elements remained the same – the wordmark and the crown – but their looks changed. A clear, legible sans-serif font is used for the lettering, while the crown looks more stylized. There is also the “Royal Dutch Airlines” inscription below the emblem.