AirBaltic Logo

AirBaltic logoAirBaltic Logo PNG

In spite of the fact that the airBaltic logo has a pretty austere look, it has a distinctive touch and uses symbolism.

Meaning and history

airBaltic Logo history


AirBaltic Logo-1995
The initial Air Baltic logo was created in 1995 and stayed unchanged until 2005. It was executed in a not very typical for an air carrier style, with some irrational geometry inscribed in the logotype. The badge was composed of a lowercase wordmark in a smooth and elegant serif typeface, written in a calm and tender shade of blue over a plain white background. The first letter of the second word, “B”, was enlarged and stylized, is also capitalized. The letter was set diagonally and featured a blue and white checkered pattern all over its body, with more white elements on the left and more blue — on the right. It was meant to reflect speed and sense of flight, but practically, it made the inscription heavier.

2004 – Today

Airbaltic logo

The dark blue color chosen for the design is the symbol of the night sky. The logo is often placed over the light green background symbolizing nature and having a calming effect (which can be beneficial for the passengers).

What makes the wordmark unusual is the capitalization. To begin with, it is hardly grammatical to capitalize one of the central letters of a word. You may argue that it is currently a popular approach. And yet, when the first letter is lowercase, the central “B” starts to look especially strange and ungrammatical.

On a more positive side, this approach does create an upward motion, which is beneficial for an airline.