airBaltic Logo

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airBaltic Logo
In spite of the fact that the airBaltic logo has a pretty austere look, it has a distinctive touch and uses symbolism.

Meaning and history

airBaltic Logo history

The dark blue color chosen for the design is the symbol of the night sky. The logo is often placed over the light green background symbolizing nature and having a calming effect (which can be beneficial for the passengers).
What makes the wordmark unusual is the capitalization. To begin with, it is hardly grammatical to capitalize one of the central letters of a word. You may argue that it is currently a popular approach. And yet, when the first letter is lowercase, the central “B” starts to look especially strange and ungrammatical.
On a more positive side, this approach does create an upward motion, which is beneficial for an airline.