Adobe InDesign Logo

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Adobe InDesign Logo
Adobe InDesign is a software, developed for creating various publications, such as e-books, posters, and presentations. The program was released in 1999 and today is available in more than 20 languages and has its versions for Windows and macOS.

Meaning and history

Adobe InDesign Logo history


The Adobe InDesign logo’s history can be divided into two stages: the graphical one and the text-based. However, the very first logo of the software, which was created in 1998 and stayed with the program for only one year, was completely different.
Composed of a letter “K”, placed on the background with the image of a mountain, it was just a fiat try for InDesign. The new concept was created in 1999.

1999 — 2007

Adobe adopted a butterfly as the symbol for InDesign in 1999. The first version was executed in a gray color palette with a sea-blue square framing. In 2002 the logo became more detailed and gained a new blue and purple color scheme, it was fresh and very artsy.
In 2003 the brown and yellow butterfly, placed on a simple white background replaces the elegant blue symbol and stays for two years.
The last logo from the Butterfly era was designed in 2005 and depicted an elegant pink image, which was light and almost transparent.

2007 — 2012


In 2007 Adobe InDesign switched to a minimalist visual identity concept. The color palette is taken from the last butterfly logo and now the icon is a dark pink square with white “Id” lettering in a neat sans-serif typeface.
Adobe InDesign Logo 2008-2010
In 2008 the pink becomes lighter when the lettering gains black color and bolder lines.
Adobe InDesign Logo 2010-2012
In 2010 the logo becomes more three-dimensional and now the light pink letters are engraved on a book cover.

2012 — Today

Adobe InDesign Logo 2012 2013
The logo we all know today was designed in 2012. The smooth sans-serif “Id” inscription in fuchsia is placed inside a black square with a thick fuchsia outline.

In 2013 the lines become thinner and the fuchsia is replaced by a lighter shade of pink.
Adobe InDesign Logo
The Adobe InDesign logo version from 2015 is a balance between the two previous versions — the lines are thin and elegant and the pink is bright but not very intense.