The eSports organization Cloud9 competing in many popular online games was formed on the basis of the Quantic Gaming League of Legends roster.
Meaning and history
Simon Boudreault, the founder and owner of the League of Legends team of Orbit Gaming, sold it to the former Team SoloMid manager Jack Etienne in May 2013. Out of it, Etienne created his own team and became its manager.
How the emblem appeared
The story of the Cloud 9 logo is yet another evidence that a good logo may appear by chance.
As Jack Etienne, the team owner, recalls, he commissioned a professional designer to create an emblem for the team. The designer developed a logo and got the money for the job.
At this point, another guy came up with one more version of the logo. “You will love it even more,” he promised. “It was amazing,” Jack Etienne said. They all knew at once that the original logotype created by the professional designer would be replaced by the second version as it turned out to be much more attractive.
Description of the C9 symbol
The visual centre of the C9 logo is a shape formed by three overlapping “9”s. Below, there is the lettering “Cloud 9” in black and blue.
Font
The typeface featured in the Cloud 9 wordmark is Devil Breeze Bold. Devil Breeze is a geometric sans serif typeface family bearing close resemblance to the Avant Garde font.
Probably the most beneficial part is the combination of the letters “U” and “D”. If you bring them closer and remove the white space in between, they will form the number “9”. This effect is emphasized by the shape of the letters.
Color
Apart from the white background, the Cloud 9 logo features two main colors, light blue and black. However, there is not just one shade of blue, but several different colors, which appeared due to the gradation technique. All of them are rather bright and bear obvious resemblance to the color of the sky, yet they vary in hue, from an innocent light blue to a darker, richer shade.