Caterpillar Logo

caterpillar-logo

Caterpillar Inc. is an American manufacturer of mining and construction equipment. It is located in Peoria, Illinois, and it is well known both in the U.S. and overseas.

Caterpillar Logo History

caterpillar-logo-history

Throughout the company’s history, the Caterpillar logo has been nothing less that the company name. The first logo was introduced in 1925 and was used until 1931. It was the name of the company written in a bold and wavy typerface to symbolize either a crawling caterpillar or a waved patch of virgin land, where a new object was to be erected. The font has changed about six times ever since until the current one was introduced in 1989.

Shape of the Caterpillar Logo

shape-of-the-caterpillar-logo

Today’s Caterpillar logo is the same old company name with a yellow triangle buttressing the letter “a” (the first one). Another version features just the first syllable – “CAT” featuring the triangle. The memorable “CAT” logo appears on the company’s products and it has pretty much contributed to its success.

Colors of the Caterpillar Logo

colors-of-the-caterpillar-logo

The yellow triangle expresses optimism, support, energy, and joy. The black color symbolizes perfection, elegance, and power.

Font of the Caterpillar Logo

font-of-the-caterpillar-logo

The logo uses ahevletica font., which has undergone a minor modification.