The Arizona Cardinals football team was founded in 1898. Based in Glendale, Arizona, it is the oldest professional team in the USA. The club plays in the Western Division of the NFC.
Brand Overview
The Arizona Cardinals are the oldest team in the NFL, founded in 1898 and joined the league in 1920. It is currently a member of the Western Division of the National Football Conference of the National Football League.
Founded in the late 19th century, the team was one of the co-founders of the NFL in 1920,along with the Chicago Bearsthe only founding franchises still in existence, while the Green Bay Packers were an independent team until joining the NFL in 1921.
The team traveled around the country quite a bit. They started in Chicago, then played in St. Louis, and only settled in Phoenix in 1988. In 1960, the club moved to St. Louis, where it played until 1987. Since the city of Natalie already had a basketball team named Cardinals, the soccer club had alternative names such as “Football Cardinals” or “Big Red”.
After moving to Arizona, the name difficulties were left behind, but the Redbirds did not have much success in the first decade of Antone’s tenure. Only in the 2000s did the team start winning Division Championships and occasionally make the playoffs. Despite their long history, the Cardinals have not had much of an accomplishment – the team only made the Super Bowl finals once.
Meaning and history
The very well recognizable today logo of the Arizona Cardinals football club was first introduced in the 1970s, based on the emblem from 1947, which depicted a detailed traditionally drawn bird. In terms of color palette, the club has also been very constant and used one shade of Cardinal red for almost all of its badges.
1920 – 1934
The initial logo for the club was introduced in 1929, when the Cardinals were based in Chicago, Illinois. It was a simple yet bold emblem, composed of a wishbone letter “C” with a smaller “C” in classic contours placed inside it. The double-C insignia was executed in a dark shade of red, which is called cardinal-red, as a complement to the club’s name.
1944
During the years when the Cardinals merged with the Steelers, there was a different version of the logo. it was a simple inscription that said “Card-Pitt” in all uppercase letters. The burgundy color used earlier made it easy to trace this logo to the Chicago Cardinals. The geometric font featured straight lines, bracketed serifs, and corners cut at an angle. The font choice created an image of a strong and confident team.
1947 – 1959
Another meaning of the club’s name was placed on the logo design in 1947. It was a small cardinal bird, sitting on the stitched of the white rugby ball in a black outline. The board was executed in a pale-red and black color palette and looked romantic and inspiring. This logo stayed with the team for a decade, until its relocation to St. Louis in 1960.
1960 – 1961
A football player character with a red top and cardinal bird head was first presented in 1960. The character was running through barely noticeable gates holding a football ball and looked full of determination to win this game. It was a symbolic, powerful logo that was a good representation of the team.
1962 – 1969
After the change of the club’s name to St. Louis Cardinals, the new logo was created in the same year. It was a caricature of a fit running bird, which was wearing football pants and holding a white ball. The bird in red and white was running to stylized gates, executed in monochrome with a gradient effect.
1970 – 1987
The redesign of 1970 created an emblem, which became a predecessor of the current club’s badge we all know and love. The head of the cardinal bird in profile facing right was executed in red, black, and white, with a bright yellow beak and a thin black outline. The image featured a clean and neat contour and looked fresh and modern due to its well-balanced palette and strong contrasts.
1988 – 1993
At the end of the 1980s, the club moves to Phoenix, Arizona, and changes its name again. Though this time the change of the name did not affect the visual identity design and the Cardinals kept using its previous badge, with only contours refined and cleaned.
1994 – 2004
One might not even notice it, but the emblem was slightly modified. It was done to reflect the changes happening in the life of the team as they switched location from Phoenix to Arizona.
2005 – Today
The redesign of 2005 brought a stronger and a more energetic badge to Arizona Cardinals, modernizing the lines and contours of its iconic bird-emblem. The left part of the image was diagonally stretched up-left, with the feathers on the bird’s head sharpened and sleek. The lines of the beak were also a bit changed, and added a sense of expertise and determination to the image, looking edgy and stylish.
Symbol
The eagle image reflects freedom, passion, and vigor – must-have traits for a football player.
Shape and colors
Compared to the 1960 logo, the 2005 version has a black outline, the head is more inclined forward, and the beak is steeper. The changes have added aggression to the shape. Colors include purple, yellow, white, and black. They symbolize energy, courage, perseverance, and determination.
Helmet
Being the oldest team in NFL, Arizona Cardinals are also the owners of the most recognizable logos in the league, and their iconic red Cardinal bird is placed on the sides of plain white helmets, which don’t look simple and boring at all. The solid helmet has no stripes in the middle and has the mask colored in light metallic gray, which adds elegance and style.
Uniform
The three types ofuniforms of the Arizona Cardinals football club are all based on the official color palette of the franchise, composed of Cardinal red, white and black. The Cardinal red shade is somewhat around pinkish burgundy, a very interesting and unique shade.
The main uniform of the club features a red jersey with white details and white pants with wide red stripes on the sides. The white uniform has red shoulders,red numbers, and absolutely the same white pants withstripes, as the color uniform. There is also an alternate uniform, with the black jersey and black stripes on the white pants, and thin red details outlining the decorative elements.
Home ground
Arizona Cardinals can be the league’s record breaker in the number of stadiums it has ever played on. Since 2006 the club has been based on State Farm Stadium, which was originally named Cardinals Stadium, and has undergone two major renovations.
Before that the Cardinals played at Sun Devil Stadium, starting from 1988, Busch Memorial Stadium in the 1960s — 1970s, Busch Stadium at the beginning of the 1960s, Wrigley Field, Comiskey Park, and Normal park from 1920 to 1958.
Arizona Cardinals Colors
RED
PANTONE: 194 C
HEX COLOR: #97233F;
RGB: (151,35,63)
CMYK: (0,100,60,30)
BLACK
PANTONE: BLACK C
HEX COLOR: #000000;
RGB: (0,0,0)
CMYK: (70,50,50,700)
YELLOW
PANTONE: 1235 C
HEX COLOR: #FFB612;
RGB: (255,182,18)
CMYK: (0,25,100,0)
What is the Arizona Cardinals logo?
The logo of the professional football club from Arizona is based on a confident and bright image of a bird’s head, placed in profile, turned to the right. The bird, depicted on the badge belongs to the Cardinal family and features a dark red color as the main shade. The intense red head of a Cardinal bird is accompanied by solid black and yellow elements, with a bright white eye.
Why are the Arizona Cardinals called the Cardinals?
Unlike many other sports clubs in the United States, which got their names as a result of competitions, held among the fans, the Cardinals got called this way for another reason. In 1901 the founder of the club, Chris O’Brien, started to think of the club’s uniform and bought the t-shirts from the Chicago Maroons club. Although the t-shirts were not new, their color was quite faded, looking more Cardinal-red, than brown. This is what put the “Cardinal” idea into O’Brien’s head.
What is the AZ Cardinals mascot?
The mascot of the Arizona Cardinals football club is a huge red Cardinal bird, named Big Red, which first appeared in 1998, and has never left its team since then. The red bird usually wears the uniform of the club and looks really brutal and a bit aggressive. Big Red is really big — its height is 6 feet and 4 inches, and its wingspan — is 7 feet.
What color are Arizona Cardinals?
The official color palette of the Arizona Cardinals football club consists of three main colors: dar red (also known as Cardinal-red), black, and white. Although, the main shade here is, of course, red.