Zynga Logo PNG
Zynga is the name of a company, specialized in developing social online games, such as FarmVille. The company was established in 2007 in the United States and today has over 80 million active users each month.
Meaning and history
2007 – 2012
The original Zynga logo was created in 2007, and stayed unchanged for five years, though even after the redesign of 2012 it wasn’t changed much, so the initial concept is still there today. The logo featured a gradient red-to-gray composition with a solid silhouette of a dog set on the left from the bold lowercase inscription executed in a modern and confident sans-serif typeface with masculine powerful character in its straight lines.
2012 – Today
The Zynga visual identity is a tribute to the company’s owner’s dog, whose name was Zinga. The bright and modern logo looks strong and is very memorable.
The Zynga logo is composed of a red square with the wordmark, placed vertically, and an emblem on the left of it. Both the inscription and the emblem are executed in white color, which creates a special atmosphere and looks like a pop-art masterpiece.
The Zynga wordmark in all the lowercase lettering is written in a simple sans-serif typeface, which is clean and neat and looks contemporary with straight lines of “Z” and “Y”.
The Zinga emblem is a silhouette of an American Bulldog, Mark Pincus’s dog, who was his best friend and the company’s symbol.
The red and white color palette of the Zynga visual identity is a reflection of energy and dynamics, it shows the powerful brand, which is passionate about what it does and aims to bring the best gaming experience to its users, creating kind and friendly products.
