Wilkes-Barre/Scranton Penguins Logo and symbol, meaning, history, PNG, brand

Wilkes-Barre/Scranton Penguins Logo PNG

The ice hockey team Wilkes-Barre/Scranton Penguins, which was established in 1981, was known as the Cleveland Lumberjacks throughout the 1990s.

Meaning and history

Today, the team is the AHL affiliate of the NHL’s Pittsburgh Penguins – the fact that is reflected in its logo.

1999 — 2004

The initial Wilkes Barre Scranton Penguins logo was introduced in 1999 and stayed unchanged for five years. That was a circular badge with a horizontally striped white and yellow pattern in the middle and a wide red frame in a thick white and yellow outline. The white logotype was written around the perimeter of the frame in a bold rounded serif typeface, in plain white. In the middle of the badge, on its striped part, there was a caricature in black, white, and red shades — a penguin in ice skates with a hockey stick.

2004 — 2017

The redesign of 2004 was all about the color palette of the Penguins’ logo. Yellow lines were replaced by the light olive ones, and even though all other colors and elements remained untouched, the overall mood of the badge changed a lot, and the contrast became smoother and lighter, which made the logo look more professional, calm, and confident.

2017 — Today

Today, the team is the AHL affiliate of the NHL’s Pittsburgh Penguins. In fact, the two logotypes bear an undeniable resemblance. Both feature an anthropomorphized penguin playing hockey inside a yellow triangle with a thin black outline. It’s not the same penguin, though. The one on the Wilkes-Barre/Scranton Penguins logo has more muscles and looks in a different direction.