WestJet Airlines Logo

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WestJet Airlines Logo
While the WestJet Airlines logo has gone through at least three modifications since 1996, when the company was founded, the palette and the overall dynamic style of the design have remained unchanged.

Meaning and history

WestJet Airlines Logo history


The original design featured the company name in an italicized sans with a unique “w,” where the right and left ends were placed at a different height. To the right, there was an abstract plane (mountain).


The plane (mountain) was incorporated into a maple leaf. It was supposed to be a tribute to the airline’s roots in the Canadian Rockies.


The type grew higher and a little more regular.