Flutterwave Logo

Flutterwave LogoFlutterwave Logo PNG

Flutterwave, a fintech firm, streamlines payments across Africa. It provides a platform for merchants to accept payments locally and globally. The company mainly operates in African markets and is privately held, with investors including Tiger Global Management, DST Global, among others. Its services enable SMEs and larger corporations to expand their online presence.

Meaning and history

Flutterwave Logo history

Flutterwave, founded in 2016 by a team led by Iyinoluwa Aboyeji and Olugbenga Agboola in Lagos, Nigeria, embarked on a mission to simplify payments for African businesses. The company began as a payment processor, focusing on building infrastructure to connect the fragmented payment systems across Africa, thereby enabling businesses to flourish in the global economy.

As a startup, Flutterwave quickly garnered attention, securing Series A funding in 2017, led by Greycroft Partners and Green Visor Capital, to expand its operational footprint. The ownership has remained largely with its founders and a cadre of venture capitalists who have invested across subsequent funding rounds.

In 2020, amidst the pandemic, Flutterwave saw a significant surge in demand as businesses accelerated their transition to online platforms. The company adapted by expanding its services, rolling out new platforms like Flutterwave Store, which allowed African merchants to create digital shops.

2021 marked a pivotal year when Flutterwave secured a Series C funding of $170 million, achieving ‘unicorn’ status with a valuation of over $1 billion. The round was led by Avenir Growth Capital and Tiger Global Management, reaffirming its position as a dominant player in Africa’s digital payments space.

Despite changes in the investment landscape, Flutterwave’s core mission and operations have remained steady. They’ve not undergone drastic changes in ownership, with the original founders and early investors retaining significant stakes. The company has expanded its offerings, including launching Flutterwave Market, which further diversifies its revenue streams beyond payment processing.

2016 – 2022

Flutterwave Logo 2016

The logo in the image presents a harmonious fusion of abstract art and textual design. The emblem portion on the left bears a resemblance to a butterfly, an artistic interpretation formed by a single, continuous stroke of golden yellow, creating an image that embodies transformation and growth. This stylized butterfly icon, with its wings mid-flutter, appears to be in motion, symbolizing dynamism and the capability to induce change.

To the right of the emblem, the brand name “Flutterwave” is written in a sans-serif typeface that communicates clarity and modernity. The word “Flutter” stands out in a pronounced, bold dark blue, while “wave” follows in a lighter tone of the same palette, adding visual depth and distinction between the two components of the name. The use of the color blue may invoke feelings of professionalism, security, and trust, which are essential qualities for the brand this logo represents.

Overall, the logo’s combination of a butterfly-like icon and elegantly weighted typography tells a story of a brand characterized by transformation, agility, and forward-thinking, grounded in the reliability and calmness of the color blue.

2022 – Today

Flutterwave Logo

The emblem features a stylized atomic-like symbol, suggesting dynamic motion and interconnectivity with its overlapping rings in a trio of vibrant colors—orange, green, and purple. This dynamic element evokes a sense of seamless transactions and global reach. To its right, the company’s name, “flutterwave,” is written in a clean, sans-serif typeface, conveying modernity and professionalism. The lowercase letters suggest approachability and friendliness, while the color choice of deep navy blue adds a touch of sophistication and reliability. Overall, the logo’s design embodies a forward-thinking approach to financial exchanges and technological solutions.