Wella Logo

Wella Logo
The logo of the major German haircare company Wella contains an obvious symbolic link to the company’s specialization.

Meaning and history

Wella Logo history

1971

The prominent hair has been featured even in the old Wella logo. You can see the side view of a woman’s head with the name of the company below.

1991

The design grew a little more refined. The hair adopted an attractive wavy style, while the lettering grew a little lighter and more rounded.
Logo Wella

2009

All the strokes grew thinner. As a result, the effect of two faces (or a shade) disappeared. The wave is slightly deeper than in the previous version.