Watch Dogs is a video-game, created by Ubisoft in 2014. Having its versions for Windows, PlayStation, Xbox, and Wii, the action game tells a story of a Chicago citizen, who is trying to find his niece’s killers.
Meaning and history
The sci-fi action-adventure game Watch Dogs was created by Ubisoft and released to the public in 2014. The game was so successful that today it is played by millions of people around the world, and at the end of 2024 it became known about the imminent release of a full-feature action movie based on the Watch Dogs series.
Watch Dogs is a game about hackers. The most important thing here is the player’s ability to hack into various electronic devices, as well as obtain information, albeit by illegal means. The protagonist of the game is Aiden Pearce, a genius hacker who is trying to find the people who destroyed everything he holds dear in order to take revenge on them.
In the game, all the events take place in Chicago, which according to the story is subordinated to the Central Operating System (ctOS), which contains information about all the inhabitants. And whoever gets access to it will get the keys to the city. By hacking into this system, Aiden (i.e. the player himself) can de-energize parts of the city, change traffic signals, instantly access any data of interest, and more.
Watch Dogs is an open-world action game, which means that in addition to the storyline, there is a huge number of side quests and errands that add dynamics to the game.
What is Watch Dogs?
Watch Dogs is the name of a popular video game, designed by Ubisoft in the middle of the 2010s. The game is available for various game consoles and has millions of users across the globe. The plot of Watch Dogs is based on a story of a man, who is trying to find the killer of his niece.
2014 – 2020
The Watch Dogs visual identity is modern and strong. Its logo is instantly recog-nizable and looks stylish and confident.
The Watch Dogs logo is composed of an emblem with a wordmark placed under it. Sometimes the lettering is located right on the emblem and sometimes the emblem is used on its own.
The Watch Dogs nameplate in all the capitals is written in a bold sans-serif typeface with a pixel effect, that represents the hacking character of the video-game.
The Watch Dogs emblem is a stylized geometric image of the dog, which is formed by four triangles and a rhombus with a horizontal line coming through it. The image is enclosed in a thin circle, which softens it and makes the logo complete.
The circle of the emblem also symbolizes the hike in the system, which hackers use for their attacks.
The white and black color palette of the Watch Dogs logo makes it look contemporary and stylish. This is a meaningful and strong logo, which looks actual and evokes a sense of intriguing and intense game experience.
2020 – Today
The redesign of 2020 has made the Watch Dogs logo more confident and distinctive, however, the original concept and idea were kept with maximum respect. The bars of the uppercase characters were emboldened and gained a stronger geometry, which was supported by the enlarged shapes of the “pixels”, which are creating shifted square waves at the bottom of the lettering. Unlike the previous badge of the game, the new one has its top border completely free from the interference of additional elements.
Font and Color
The stylish modern typeface of the uppercase lettering from the official logo of the Watch Dogs video game is set in a cool designer typeface based on a heavy geometric sans-serif. The font, used in this insignia is Hacked, designed by David Libeau.
As for the color palette of the Watch Dogs’ visual identity, it is executed in a classic combination of black and white, which represents power and stability, and looks super brutal, evoking a sense of danger and strength.