Watch Dogs Logo

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Watch Dogs logo
Watch Dogs is a video-game, created by Ubisoft in 2014. Having its versions for Windows, PlayStation, Xbox, and Wii, the action game tells a story of a Chicago cit-izen, who is trying to find his niece’s killers.

Meaning and history

Watch Dogs logo


The Watch Dogs visual identity is modern and strong. Its logo is instantly recog-nizable and looks stylish and confident.
The Watch Dogs logo is composed of an emblem with a wordmark placed under it. Sometimes the lettering is located right on the emblem and sometimes the emblem is used on its own.
The Watch Dogs nameplate in all the capitals is written in a bold sans-serif typeface with a pixel effect, that represents the hacking character of the video-game.
Watch Dogs emblem
The Watch Dogs emblem is a stylized geometric image of the dog, which is formed by four triangles and a rhombus with a horizontal line coming through it. The image is enclosed in a thin circle, which softens it and makes the logo complete.
The circle of the emblem also symbolizes the hike in the system, which hackers use for their attacks.
The white and black color palette of the Watch Dogs logo makes it look contemporary and stylish. This is a meaningful and strong logo, which looks actual and evokes a sense of intriguing and intense game experience.