Wachovia Bank Logo

Wachovia Bank Logo
Before Wachovia was purchased by Wells Fargo in 2008, it was known as the fourth-largest bank holding company in the US (based on total assets). At its height, it operated centers in 21 states and Washington, D.C., as well as 40 offices in different corners of the globe.

Meaning and history

Wachovia Bank Logo history

1972

The old Wachovia Bank logo was pretty austere, and yet, it had a unique touch. There was nothing but the word “Wachovia” in black over the white background. What made the design unusual was the type. The most distinctive letters were probably the “A’s” with the unexpected gaps in the lower half.

2002

In the fall of 2001, Wachovia officially merged with First Union. The updated logo featured a dark blue rectangle housing abstract green and white shapes and curves. They resembled waves.
According to the companies, the design “signified the successful merging of the two companies.” And yet, the updated logo did not bear much common with the brand identity of First Union. It did not take much from the previous Wachovia emblem either, although the new type echoed the shape of its predecessor. It was only the palette that reflected the old visual identities of the two parties.
The design was introduced by Interbrand, a New York-based brand identity company. Interbrand took into consideration 45,000 employee comments as well as opinions of the corporate leaders.

2008

In late 2008, Wells Fargo purchased Wachovia. By the time the deal was closed, the tagline “A Wells Fargo company” was added to the logo. Eventually, the Wachovia brand was absorbed into the Wells Fargo brand by 2011.

Font

Wachovia Bank emblem
The type featured in the last Wachovia logo was a serif one. It had an obvious retro touch. The width of the stroke varied greatly within each of the glyphs.

Colors

Wachovia Bank Logo
The green on the logo was inspired by the old logo of First Union, while the blue was borrowed from the previous emblem of Wachovia.