Virginia Tech Logo

Virginia Tech Logo

The most recent redesign of the Virginia Tech logo, which took place in 2017, brought about a distinctive and highly memorable identity.

Meaning and history Virginia Tech Logo

Virginia Tech Logo history

The history of Virginia Polytechnic Institute and State University (which is the full name of Virginia Tech) dates back to 1872. Currently, it’s the third-largest university in its state.

The old logo featured a maroon shield shape comprising the year when the university was founded – 1872. To the right, there was the lettering “Virginia Tech” in black complemented by the “Invent the Future” tagline below.

Symbol

Virginia Tech symbol

The school started developing the new brand identity in August 2016. The creative concepts were being developed throughout January 2017 and tested throughout February. Finally, the logo and the new branding strategy were released in May 2017.

Emblem

Virginia Tech Emblem

The centerpiece of the Virginia Tech logo is the so-called flying “VT” in white with a maroon outline. The “Virginia Tech” wordmark in orange can be placed either below (on the primary logo) or to the left of the “VT” emblem (on the alternative logo). There’s also a version, in which the background is maroon, while the outline of the “VT” is white.

The motto, Ut Prosim (That I May Serve), has remained unchanged.

Font

virginia tech new logo

The custom typeface featured on the “Virginia Tech” lettering seems to have been inspired by the distinctive curve joining the letter “V” and “T” on the flying “VT” monogram. The curve was applied to all the glyphs in the full name, apart from the straight letters, “I,” “T,” “E,” and “H.”

Athletic logo

Virginia Tech Athletic logo

The athletic teams of the Virginia Tech have been using the flying “VT” since 1983. The letters themselves are maroon, while the outlines are white and orange. One of the reasons why the university decided to develop a new academic logo was to align the academic and athletic brand identities. That was quite an unusual move as traditionally most universities have a clear distinction between the logos they use for their sports teams and academic purposes.

While the academic logo has been inspired by the university’s athletic emblem, it looks a bit different. On the academic logo, the “V” fuses into the “T” through a soft curve, while the same element on the athletic logo features an angle. As the result, the academic emblem actually looks a bit more dynamic and sporty than the sports one.

Colors

virginia tech hokies logo

The primary palette includes Chicago Maroon, Burnt Orange, Yardline White, and Hokie Stone.

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