Uber Logo

Uber Logo

Although Uber is a quite a young company, it has already gone through several logotypes. The current Uber logo looks friendlier, yet carries a deeper symbolism than its predecessors.

Meaning and history Uber Logo

Logo Uber

Probably the most well-known application connecting drivers with riders, Uber was created in 2009 as UberCab by two co-founders: Garrett Camp and Travis Kalanick. The initial logo, which was introduced in 2010, reflected the company’s original name.

The logotype consisted of the initials and a lowercased word “ubercab” below. The typeface chosen for the “U” and “C” was a solid sans-serif one. The letters were given in red. The shapes of both the letters were identical, so the “C” actually looked like the “U” rotated 90 degrees in clockwise direction.

Shortly after, the word “cab” disappeared from both the name of the company and its logo. This was certainly a change for the better, as the emblem grew sleeker and cleaner.

“Deluxe” Uber symbol

Uber symbol

2012 was the year of a major logo redesign. The new logotype looked nothing like its predecessor. Its visual center, the icon, featured the letter “U” with both the upper ends bent inside. It was placed in a rectangular shape.

The wordmark was also modified. The letter “U” looked unusual, but it was different from the one used for the icon. Here, the left end of the letter was bent outside and was longer than the right end. All the other letters were given in an absolutely regular, clean, sans-serif all-cap type. The two colors dominating the logotype were silver (or silvery white) and a grayish shade of blue.

At first, only the Uber symbol was modified, while the website and the app looked pretty much the same. However, in 2013, their interfaces were also altered. Now, grey was the king. The page was dominated by the monochromatic harmony. An eye-catching, light shade of blue was used as an accent color for a couple most important details. The sharp black-and-white design with blue (or, in some cases, yellow) accents was featured in the Uber app, too, although the pictures were different.

The color scheme was used until 2015, when it was replaced by a natural one. Although the design lost much of its sleek appeal, it started to look friendlier and warmer. The same light shade of blue was still used as an accent color to put an emphasis on the most important parts of the page (like the “Sign in” button, for instance).

The 2016 emblem Uber

emblem Uber

The rider icon is circular, white the driver icon is hexagonal. The icons are placed inside a square shape that is supposed to symbolize a bit. Both the color schemes and the patterns vary depending on the region. For instance, China’s color palette is dominated by red, the India’s one is dominated by turquoise, while those who use the app in the US will see a dark teal logo.

Font of the Uber Logo

Font Uber Logo

The 2016 wordmark is bolder and tighter than its predecessor, so the name of the company is now readable even on small screens. Probably the most distinctive feature of the previous wordmark, the little curl on the “U”, has disappeared.

Some of the unique features of the updated typeface are the inner curves on the bottom halves of the letters “B”, “E”, and “R”. In fact, they look the same as in the previous version, yet they have become more visible because of the bolder typeface. Also, the corners of the three last letters are rounded (or even elliptical), while the previous typeface had straight angles at the same places.

Color of the Uber Logo

Color of the Uber Logo

Instead of the steely-looking palette, which included black, white, and blue, the designer team developed 65 local color palettes for different countries in which Uber operates. Due to this innovation, the company’s employees have received more freedom in crafting messages for their own regions. The standard icons comprise white and two shades of blue (the rider’s icon) or a combination of white, brown, and orange (the driver’s icon).