U.S. Polo Assn Logo

U.S. Polo Assn logoU.S. Polo Assn Logo PNG

U.S. Polo Assn is an American fashion brand of sportswear, founded in 1890. The brand became famous for its polo t-shirts. Today it is a part of Aydinli Group and is highly recognizable and distributed across the globe.

Meaning and history

U.S. Polo Assn Logo

The U. S. Polo Assn is a brand, which celebrates polo as a sport, showing its style and elegance.
The brand’s logo is composed of a big-sized graphical icon with a wordmark beneath it.
The blue and red color palette is a traditional choice for many brand, as it symbolizes passion, power and authority, and looks good in contrast with its white background.
The U.S. Polo Assn emblem is a drawing of two polo players, which is executed in a detailed yet very modern manner.
The brand’s wordmark consists of two parts: the upper one with the red company’s name in all-caps is executed in bold condensed font which is close to Schindler, and the bottom part of the logo, it’s tagline “Since 1890” features blue color and a square sans serif Bank Gothic font, which was designed by Morris Fuller Benton.
The U.S. Polo Assn logo is a reflection of the brand’s heritage and history, showing what it important for the company, and representing the brand as a professional and strong label.