Of course, the whole world knows the names of huge American corporations such as Apple, Microsoft, and Amazon. But we should not forget about such monsters of the market as KPMG, Deloitte, and McKinsey, because consulting and technology companies year after year lead the rating of the most generous employers in America according to the analytical portal Glassdoor. The market dynamics are now driven more by the application of modern IT technologies, as well as the demand for consulting in the field of finance and tax.
Consulting companies are among the most sought-after organizations in today’s world. They provide analysis, consulting, and strategy services to companies and organizations across industries. In the U.S., tens of thousands of companies work with consulting firms to stay competitive in the marketplace.
Management consulting is used in both manufacturing and service industries to help organizations improve their performance, primarily by analyzing existing business processes and developing improvement plans.
Organizations hire management consultants for several reasons, including independent advice and access to highly specialized experts.
There are many consulting companies in the United States, but in this article, we will look at the top leaders who meet the highest standards and are most popular with clients, including a brief overview of their logos.
Kearney
The logo of one of the American consulting giants, Kearney, is a clean and distinctive wordmark, written in black on a plain white background. The lettering is set in a modern geometric sans-serif typeface with straight lines and square cuts of the bars, which add strength and confidence to the image of the firm.
A.T. Kearney is an American international consulting firm specializing in strategy and operational management, working with businesses and government institutions around the world. Since its founding in 1926, the company has advised the management of the world’s leading corporations on critical strategic issues.
Over the past several years, A.T. Kearney has provided management consulting services to 69 Fortune 100 companies in North America and 73 Fortune Global 100 companies worldwide. Kearney helps clients achieve both rapid results and long-term performance growth.
Bain & Company
The Bain & Company visual identity is executed in a bright red color palette, which evokes a sense of professionalism, power, and passion. The logo is composed of a graphical part, depicting a contoured circle with a small opening in its upper right part, a solid red triangle with its peak pointing to this opening; and a red uppercase wordmark, set under the emblem, and executed in a modern sans-serif font with balanced shapes and spaces.
Bain & Company is an American global consulting firm headquartered in Boston, Massachusetts. It provides consulting services to businesses, non-profit organizations, and governments. It is one of the “Big Three” consulting firms specializing in strategic development. Bain & Company has 54 offices in 34 countries and 5,700 employees.
With extensive global experience and a deep understanding of local markets, the company provides major enterprises in all countries with effective solutions for business development and management challenges.
Oliver Wyman
The logo of the Oliver Wyman company is composed of a graphical part, depicting an emboldened stylized infinity symbol with geometric contours and straight lines, and a neat traditional title case lettering in a full-shaped sand-serif typeface. The badge is executed in a dark blue color, which stands for reliability and professionalism.
Oliver Wyman is an international consulting firm with a heavy emphasis on banking and financial services. Founded in 1984, the firm took its current form in May 2007 when Mercer Oliver Wyman merged with Mercer Management Consulting and Mercer Delta to become one firm with the name Oliver Wyman.
Today, Oliver Wyman is a leading international management consulting firm with 40 years of history. The company has 60 offices in 29 countries, employing more than 5,000 professionals. In addition to consulting, Oliver Wyman is engaged in research and development, publishing books, periodicals, research reports, and articles in the specialized press.
Boston Consulting Group (BCG)
BCG boasts a truly cool minimalistic logo, which reflects its progressiveness and custom focus with its calm green color, and its innovative approach and confidence with the shape of the characters in the abbreviation. The three capital letters in “BCG” are merged into one powerful symbol, evoking a sense of excellence and stability.
The Boston Consulting Group (BCG) is an American world-class management consulting firm. It has 88 offices in 48 countries. BCG advises clients in the private, public, and nonprofit sectors worldwide, and is one of the “Big Three” strategic development consulting firms. It is one of the most prestigious consulting firms.
The main task of the company is to help answer the most pressing questions on management and business development: development of new strategies, improving the efficiency of operations, buying and selling other companies, mastering new technologies and concepts, and many others.
Deloitte
The Deloitte logo is a combination of traditional values and progressiveness. The traditional part of the composition is the bold gray wordmark, written in the title case of a classy sans-serif font, while the element, responsible for progress and growth is the solid green dot at the end of the lettering, and creating the main accent on the badge.
Deloitte Touche Tohmatsu Limited is a consulting firm with operational headquarters in New York in the United States. Deloitte is one of the “Big Four” accounting firms and is the world’s largest association of consulting firms by revenue and number of employees. “Deloitte provides audit, tax, consulting, corporate risk, and financial advisory services with more than 244,400 professionals worldwide.
In 2019, Fortune magazine ranked Deloitte as one of the world’s 100 most outstanding companies for the twentieth time. Deloitte provides audit, tax and legal, consulting, financial advisory, and risk management services to public and private companies operating in various industries.
McKinsey & Company
McKinsey & Company chooses a traditional approach to the logo design, which reflects the main values of the company and characterizes it as a stable and efficient one. The name of the enterprise is written in two levels on a plain white background, with the dark blue title case lettering set in a classy and sharp serif typeface, looking neat yet stable.
McKinsey & Company is an international consulting firm. It conducts qualitative and quantitative analysis to evaluate management decisions in the public and private sectors. Universally considered the most prestigious management consulting firm, its clientele consists of 80% of the largest corporations in the world and an exhaustive list of government and non-profit organizations.
McKinsey traces its history back to the 1920s. It owes its birth to a unique man who turned accounting into a real science, James McKinsey. It is the one that introduced budgeting into the practice of American corporations
EY (Ernst & Young)
The edgy and modern logo of EY stands out in the list of competitors. It is composed of a thin shape triangle in bright yellow, placed above the lettering part and flaring upright, as a ray of light. The EY logotype is set in gray and is executed in a geometric sans-serif typeface, with the diagonal cut of the upper “E”s bar, supporting the shape of the graphical element.
EY (formerly Ernst & Young) is an international professional consulting firm headquartered in London, United Kingdom. EY is one of the largest professional firms in the world and is one of the Big Four accounting firms.
The organization operates as a network of member firms, which are separate legal entities in individual countries. It has more than 231,000 employees in over 700 offices, in 150 countries. It provides services in audit (including financial audit), taxation, consulting, and advisory services.
Grant Thornton
The visual identity of Grant Thornton is quite calm and simple. The logo of the company is based on a gradient three-dimensional circular emblem with a rounded rhombus in its negative space. The purple “ring” is accompanied by a modest black lettering, set in the title case of a traditional sans-serif typeface.
Grant Thornton is the world’s seventh-largest, professional association of independent audit and consulting member firms that provide audit, tax, and advisory services to private entrepreneurs, public organizations, and the public sector. Grant Thornton International Ltd is a non-profit, non-practicing international organization, essentially an umbrella brand.
Grant Thornton is focused on meeting the needs of private business and public interest companies that provide assurance, tax, and advisory services.
Alvarez & Marsal
Alvarez & Marsal is a company with a very strong visual identity, which has the graphical part as its main element. The stylized “AM” abbreviation is formed by a dark-blue capital “A” without a horizontal bar, and two vertical light-blue trapezoids, set on the sides of the “A”s right bar. The emblem is accompanied by a sans-serif “A&M” lettering, placed vertically on the right of it.
Alvarez & Marsal is an international consulting firm that focuses on interim management projects, operational efficiency improvement, and financial investigations.
Alvarez & Marsal (A&M) is a global leader in crisis management, restructuring projects, bankruptcies, and operational efficiency improvement. A&M’s unique combination of leadership, problem-solving ability, and focus on value creation has made it one of the fastest-growing independent professional firms in the restructuring and crisis management market.
West Monroe
The West Monroe logo looks quite bright and simple, due to the use of a yellow and blue color palette, which is not the most popular for companies in this segment. The logo composition is built around the geometric emblem, with a circle formed of seven solid blue and one yellow solid squares, and a bold sand-serif wordmark. The lettering is visually split into two parts — the yellow lowercase “West”, and the blue uppercase “Monroe”. Both parts feature the same size of the characters and have no extra spacing between each other.
West Monroe Partners is a multinational consulting firm headquartered in Chicago, USA. West Monroe operates in the professional advisory services market for companies in nine industries: banks and credit unions, capital markets, private equity, insurance, healthcare, science, energy and utilities, retail, manufacturing, and distribution.
The company was founded in 2002 and today employs more than two thousand people working in North America and Europe.
KPMG
The logo of the famous KPMG consulting company is set in an intense blue color palette; which already is a symbol of professionalism and trustworthiness. The badge is composed of two layers — the front one with the slanted uppercase lettering in a bold geometric sans-serif typeface, and the background layer with four vertically oriented contoured rectangles.
KPMG is a professional services company and one of the “Big Four” auditors, along with Deloitte, EY, and PwC. KPMG employs 189,000 people and provides the following services: audit, tax, and advisory services. Its tax and advisory services are categorized into different service groups. The name “KPMG” stands for “Klynveld Peat Marwick Goerdeler.” It was chosen when KMG (Klynveld Main Goerdeler) merged with Peat Marwick.
The company traces its history back to 1870 when the accounting firm William Barclay Peat & Co. was established in London. Today, KPMG is an international network of firms providing audit, tax, and advisory services in 150 countries.
L.E.K. Consulting
One of the most powerful and modern logos on the list is the badge of L.E.K. Consulting Company. It is based on a stylized “LEK” lettering with a geometric symbol inscribed into one of the characters. The abbreviation is set in a powerful sans-serif typeface with square cuts of the lines, executed in a medium shade of gray, with the bright green triangle placed on the vertical bar of the “K”. The triangle is pointing to the right, as a symbol of motion and growth.
L.E.K. Consulting is a leading consulting firm, headquartered in London and Boston (USA). The company was founded in 1983 by three partners from Bain & Company: James Lawrence, Ian Evans, and Richard Koch. L.E.K. employs more than 1,200 consultants in 21 offices worldwide.
The main profile of the company is consulting firms related to scientific and pharmaceutical activities, but also among the clients of L.E.K. Consulting a large number of large companies and sectors. Consulting a large number of major companies and sectors of consumer goods, trade, transportation, and environment.
Mercer
The Mercer logo is a copy of the Oliver Wyman one, as the companies belong to the same concern. The bright blue color here works as the main eye-catcher, while the infinity symbol with its massive lines represents the confidence and stability of the consulting enterprise, and the neat sans-serif lettering evokes a sense of reliability and security.
Mercer is the world’s largest global HR consulting firm. Headquartered in New York City, Mercer has more than 20,500 employees in over 40 countries and operates internationally in more than 130 countries. Mercer is a subsidiary of Marsh & McLennan.
Mercer is known for its impact on the global market and the high professionalism of its specialists. Specializing in talent, risk, and investment management, it helps clients create sustainable economic development and increase competitiveness in a rapidly changing business world.
Strategy&
The visual identity of Strategy& is minimalistic yet chic and memorable. The logo of the company contains a bold lowercase wordmark in a fancy and elegant serif typeface, and an enlarged ampersand in sand serif, which adds modernity and represents the innovative approach of the company, balancing its value of traditions and heritage.
Strategy& is a global strategy consulting firm originally established as Booz Allen Hamilton in the United States in 1914 and now part of PriceWaterhouseCoopers (PWC, a member of the Big Four), which acquired Booz & Co. on April 4, 2014. The firm is active in a wide range of industries including energy, healthcare, financial services, chemicals, telecommunications, automotive, aerospace, media, technology, and FMCG.
Strategy& offers their clients innovative research, strategic planning, financial analysis, and other high-level advisory services.
Booz Allen Hamilton
Booz Allen Hamilton is a company with a very clean and light visual identity, based on just the name of the company, written in the title case of a simple yet distinctive sans-serif typeface. The three parts of the brand’s name are separated by two vertical black lines, set at quite a significant distance from the characters and featuring a bit larger lengths than the capital letters.
Booz Allen Hamilton Inc. – is an American consulting firm headquartered in Tysons Corner, Virginia, with 80 other locations throughout the United States and in major cities around the world.
Booz Allen Hamilton not only advises its clients but also helps them implement all of the recommendations the company makes to them. The company spends more than half of its time working with a single client.
Booz Allen Hamilton operates in two business lines, Worldwide Commercial Business (WCB) and Worldwide Technology Business (WTB).
