Texas Instruments Logo

Texas Instruments Logo
Texas Instruments is a globally renowned technology company, specializing in development, design and production of analogue technologies and semiconductor solutions. The brand was established in 1951 in Dallas, Texas, USA, due to reorganization of Geophysical Service Inc. Texas Instruments is the world’s leader in its segment.

Meaning and history

The first name of the company was General instruments, but founders had to change it, as firm with such name already existed. That is how the now-famous Texas Instruments brand was born. Today TI serves manufacturers and electronic designers worldwide, selling its products across more than 30 countries, and its logo is recognizable all over the globe.
Logo Texas Instruments


Texas Instruments is a pioneer in technologies and systems, which all have one aim – to shape the world. The company is always in motion — constant research and innovations is it’s way to make a statement. Texas Instruments has a strong and powerful reputation in the industry.
The Texas Instruments logo can be called iconic for the industry, as well as the brand itself. Its classic black sans serif lettering is accompanied by the brand’s famous emblem.

The Emblem

The Texas Instruments emblem is a red outline of the State of Texas with the included lower case letters “t” and “i”, connected in one symbol by overlay.
Emblem Texas Instruments
The red color of the icon symbolizes energy and success in all the fields the brand is operating. White count out of the “ti” letter adds purity and a sense of trust to the brand’s visual identity.
The first version of the emblem was executed in burgundy and pale yellow. The Texas outline and the “ti” symbol were only contoured in burgundy, while yellow was the main color. It was a good example of the logo of its time, but what we see now is a striking and memorable design.