Tata Cliq Logo

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Tata Cliq Logo

Tata Cliq is an Indian online store, which was established in 2016. The platform is focused on fashion and accessories and has a wide range of international luxury brands for sale. One of the largest e-commerce companies in the region, it sells not only clothing and footwear but also electronics and home appliances.

Meaning and history

The visual identity of the famous online retailer looks neat and stylish. Executed in a strict yet intense color palette, its text-based logo is contemporary and memorable.

The black and fuchsia pink color combination of the logo is a reflection of strength, progress, and style. Placed on a white background, the colors create a bright contrast, accenting on the fashion focus of the company. Black symbolizes power and seriousness, while fuchsia is the color of passion, love and has a feminine character.

The icon of the website looks modest and simple — a white stylized letter “Q” placed on a pink square with rounded angles. The letter looks like a magnifying glass, representing that customers can find almost everything on the website.

Tata Cliq Logo1

The company’s logo looks professional and strong, evoking a sense of reliability and protection, which are important for every online payment process.

Font

The wordmark of the e-commerce platform logo is composed of two different parts, placed in two levels. All the lettering is written in capitals, but two different typefaces of “Tata” and “Cliq” make it look light and crispy, not overloaded at all.

The “Tata” part is executed in a bold geometric sans-serif typeface, which is close to Aeonis Pro Black, but with the letters “A” modified — they have their horizontal bars removed. Straight lines and distinct sharp cuts and angles of the letterforms make the inscription look serious and confident.

The “Cliq” part of the wordmark features a soft and elegant rounded sans-serif font, which is custom and has no analogs. The “I” is the only letter written in lowercase, with the diagonal pink line replacing the upper dot. This bright accent adds playfulness to the logo and makes it look dynamic and progressive.

Review

Tata Cliq Logo

Tata Cliq is a part of one of the most influential Asian companies — Tata Group, which makes the shopping on this e-commerce platform protected and reliable. The main advantage of being a part of the Tata family is that all the orders can be picked up from any group’s store across the country.

The main focus of the online retailer is luxury fashion, they are the only website in India, authorized to sell a number of world’s high-end brands, offering a wide selection of items.

Besides clothing, footwear, and accessories for men and women, the e-store also offers goods for home and interior decoration items, along with small electronic appliances, mobile phones, and gadgets.

The company is considered to be one of the most reliable nationwide and has a perfect reputation, which expands its customers’ number and makes the e-stir grow and develop daily.