Limeroad Logo

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Limeroad Logo
Limeroad is an Indian e-commerce firm, which specializes in selling fashion items for the whole family. The website, launched in 2012, offers a wide range of clothing and accessories for sale and serves customers nationwide. The e-store also sells beauty products such as skincare, haircare, and makeup.

Meaning and history

The visual identity of the e-commerce platform is simple and elegant. The logo, containing a single wordmark, looks modest yet memorable and confident.
The current visual identity of the company is executed in a white and gray color palette. The colors, symbolizing professionalism and stability, were partially taken from the previous logo of the online retailer.
The original version featured three colors in its palette — besides gray and white there was also lime green, in which the “Lime” part of the inscription was written. It was a bright accent, reflecting growth, success, and energy.
Another difference between two versions of the logo is in the lettering — the original logotype used all capitals, while the current one has only “L” and “R” capitalized.
Limeroad Logo1


For the web and mobile icon, the company uses another combination — deep pink with white monogram. These two colors make the minimalist signifier eye-catching and recognizable.

Font

The wordmark from the first company’s logo featured a classic and elegant Trajan serif typeface, which was designed by Carol Twombly in 1989. The nameplate was slightly narrowed and looked fine and balanced.
The current version of the visual identity uses a completely different style. The letters of the nameplate are bold and italicized and are executed in a modern serif font, which is close to GHEA Narek Serif ExtraBold Italic, but with “L” and “R” modified.
The two capitals of the inscription are written in a custom sans-serif font with sleek smooth lines and elongated tails. The same style of the lettering is used for the online retailer’s icon.

Review

Limeroad Logo
One of the most popular Indian fashion retailers was established in 2012 and has grown into a huge reputable e-commerce platform. Started with the women’s clothing, today the company offers a wide range of apparel for men, women, and kids, along with footwear and accessories.
The latest addition to the online retailer’s catalog was beauty selection, which includes facial, body and hair care products along with a special cosmetics line for men.
The e-commerce platform also offers a variety of items for home and kitchen, such as textiles, tools, and accessories. So everyone can find something suitable for his needs on the Limeroad website.
The company offers a nationwide delivery service, along with a secure payment system, and has thousands of good reviews from the customers online.