TAP Portugal Logo

TAP Portugal Logo

The history of TAP Air Portugal began in 1945. Today, it is the country’s flag carrier airline. The headquarters are located at Lisbon Airport.

Meaning and history

TAP Portugal Logo history

The TAP Portugal logo is bright and uplifting. The letters in the word “TAP” overlap, which makes the design memorable and distinctive. On the downside, this approach also makes it more difficult to read. The lettering “Air Portugal” is perfectly legible, though.

The TAP Air Portugal logo features an unpretentious sans. The two words are separated not only by the white space (which is rather small) but also by using two different type weights (bolder for “Air” and lighter for “Portugal”).