Stormers Logo

Stormers Logo
The team started playing in 1997 under the name of the Western Stormers. Since then, they have had two major logo updates.

Meaning and history

Stormers Logo history


While most of the players came from the Western Province Currie Cup side, the club also drew players from the Boland Cavaliers and SWD Eagles (until 2005). This fact was reflected in the original Stormers logo as it consisted of the colors of all the three Unions.
The logo was based on a large red triangle with a square angle positioned on the top. Inside, there was a smaller triangle in dark blue. Inside the dark blue triangle, there were strokes and waves in white, yellow, and green.
The part of the red triangle that wasn’t occupied by the smaller shape housed the name of the team. The word “Stormers” was given in larger glyphs in a font imitating handwriting. The letters of the word “Western” were smaller, italicized block capitals.
As you can see, the design was pretty cluttered, which attracted much criticism. A journalist called the original logo “scrambled eggs with a box of Smarties thrown in.”

Symbol

Stormers symbol
Taking into consideration the criticism, it was only natural that the brand identity went through a complete overhaul as soon as in 1999. The uniform now consisted of a minimalistic black jumper and shorts with black and white socks. And of course, it featured the iconic lightning bolt logo on the breast.

Emblem since 2007

Stormers emblem
Black lost its status of the team’s official color in 2007. This was reflected both in the logo design and the jerseys. The reason for replacing the black with navy blue was that the Stormers and WP brands converged.
We should also add that in 2013, the navy blue of the jerseys was replaced by royal blue. It was chosen as the original color of Western Province Rugby.
When the Stormers unveiled their updated jerseys on December 8, 2017, you could clearly see that the lightning bolt logo appeared on the royal blue background, which made royal blue part of the emblem. On the away jerseys, the background was charcoal.

Font

Stormers
The team’s name on the Stormers logo features an italicized sans serif type. The large “S,” though, is utterly different. It’s more elegant, with delicate serifs.

Colors

Stormers logo rugby
Back in 1999, when the Stormers first played in their black uniforms, this color got the status of one of the brand’s core attributes. In 2007, it was replaced by navy blue, which, in its turn, was later replaced by royal blue to create a firm link with the WP brand.