The Chiefs Logo

The Chiefs logo
The Chiefs, a professional rugby union team from New Zealand, has a rather simple yet recognizable logo.

Meaning and history

The Chiefs logo history


The history of the team started in 1995, while its first official season was the Super 12 season in 1996. Originally, the club was called “the Waikato Chiefs.” As of summer 2019, the club is called Gallagher Chiefs for sponsorship reasons.

Symbol

The Chiefs symbol
The Chiefs logo features a naked male torso. The man is holding his head high and looking somewhere in the sky. His hand is positioned in a gesture showing his sincere devotion and determination. The team’s name is given below in red bold capitals. The background is black.

Emblem explanation

The Chiefs emblem
While the human figure on the emblem doesn’t look like that of a Native American chief, it conveys rough power and determination, which are both good for a sports logo.

Colors

The Chiefs
Both the Chiefs logo and uniform feature black, red, and yellow elements. And yet, the palette isn’t exactly the same as much of the logo is occupied by white. Apparently, this can be explained by merely artistic needs rather than the symbolic meaning of white: the designer just had to choose some color for the human torso, and neither red nor black or gold were good for the purpose.