Milanoo is an online retail store, which specializes in clothing and accessories for men and women. The e-store offers a wide range of items for various occasions, as well as fancy footwear and bags. The company, established in 2008, is based in Hong Kong and shoot orders across the globe.
Meaning and history
The visual identity of the company is simple yet bright and recognizable. The logo of the retailer is composed of a modest wordmark with an emblem on its left.
The emblem of the e-commerce platform replaces the first letter of the company’s name, making the logo unique and stylish. It features two overlapping orange circles, which create a cloud-like shape, with a stylized white capital “M” on it.
The orange and white color combination evokes a sense of happiness and energy, showing the company as positive and progressive, while the black of the wordmark balances it, adding seriousness and professionalism.
For the web and mobile app icon, the retailer uses a white cloud with an orange “M”, placed on an orange square with rounded angles. It looks vivid and playful.
The Milano logo is minimalist yet stylish and modern. It perfectly reflects the company’s purpose and essence, accenting its strong points and showing the customer as the center of the platform’s value system.
Font
The stylish wordmark of the company is written in a fresh modern sans-serif typeface, which is close to Arthaus Light, with its smooth and delicate lines, evoking a sense of dynamics and progress.
The letter “A” has its contour open, and it adds individuality and lightness to the whole inscription in the lowercase.
Review
The Chinese fashion retailer is one of the largest global e-commerce platforms. The company’s catalog includes such categories as clothing for men and women, shoes, special occasion costumes and a big and beautiful selection of wedding goods.
The platform accepts various types of payment including credit cards, PayPal and even Western Union cash transfers. There is also an option to make a bank transfer to the company’s account so that every customer can feel safe and protected.
The website is available in 9 languages and provides high-quality client support 24/7 on all of them. The return and exchange policy of the company offers a 14-day window for any applications. As for the delivery process, the e-commerce platform offers worldwide shipping and works with the most trusted and reputable postage companies, such as DHL and EMS.
The online retailer is working hard to make their customers across the globe satisfied. It really provides a good service, and it can be seen by the increasing number of buyers and good reviews.