Silhouette Logo PNG
Silhouette is an Austrian brand of eyewear designing company. It was established in 1964 by Arnold and Anneliese Schmied, and today the brand sells its sunglasses in over 100 countries worldwide and is very popular across the globe.
Meaning and history
The brand is famous for its lightweight models and elegant design, which is absolutely unique. And the Silhouette logo is a celebration of the main brand’s characteristics.
Finesse and sophistication is in every line of the company’s logo, which is composed of a single wordmark.
Thin and neat lines of a handwritten nameplate make the logo light and luxurious, yet naive and innocent.
The monochrome palette adds timelessness and a sense of brand’s stability and high quality of its products. The brand is loved by many celebrities for its simplicity and distinct lines, and the Silhouette logo is a perfect reflection of everything, that is important for the brand.
Font and color
The unique sophisticated typeface of the Silhouette visual identity is what makes bran recognizable across the globe. Its smooth cursive letters, set with no inclination, are neat, stylish, and extremely elegant. There is no similar font, available today, but those that are close to the brand’s logotype are Riley Regular and Stargation Regular, though with almost all contours of the letters modified.
Elegance is the main characteristic of the Silhouette brand, so its color palette is based on a monochrome combination, which is the most elegant and powerful mix of all times. Black symbolizes sophistication, chic, and luxury, being also a color of strength and confidence, while white background adds lightness and purity to the label.
