Scrabble Logo

Scrabble logoScrabble Logo PNG

In the United States and Canada, the word “Scrabble,” which is the name of a popular word game, is a trademark of the multinational conglomerate Hasbro. In other countries, the name is a trademark of the toy manufacturing company Mattel. Each of the two companies uses a different Scrabble logo.

Meaning and history

Hasbro (the United States and Canada)

Scrabble US Logo history

1938 — 2003

Scrabble US Logo 1938

The oldest logo on the list is black and white and is performed in an artistic script. While it appears to be a cursive script, in fact, the majority of the letters aren’t connected with each other. Nevertheless, all the glyphs have that elegant quality characteristic to the cursive handwriting. The swirls and curls on the “S,” “R,” and “E” not only add a touch of refinement but also make the logos stand out.

2003 – 2008

Scrabble Logo 2003

The designers used the old wordmark as a basis to create a new version. They preserved the recognizable swirly script but rotated it several degrees counterclockwise. Also, they placed them onto a scarlet banner and, to fit the waving shape, the proportions of the letters were slightly changed. As a result, the wordmark looks like part of a moving textile or paper banner rather than something written on a flat and still surface.

2008 – 2014

Scrabble Logo 2008

The design grew flatter without sacrificing its implied motion. While the banner was replaced by a rectangle with rounded top corners, the dynamic effect has been preserved due to the swooshes.
The design looks more vivid, too, due to the addition of blue and yellow.
The type was slightly updated. On the one hand, it has preserved the recognizable “R” with the extended lower end. On the other hand, the serifs have almost disappeared, as did the swirls on the “S” and “E.” The curved parts in the “A” were replaced by a combination of straight lines and angles.

2014 – now

Scrabble US logo

While the pronounced serifs returned to the wordmark, it looks totally different. All the glyphs were redrawn in a simpler way. They are straighter, heavier, and more generic. This version is more meaningful, though. The initial letter “S” is placed inside a red square frame and has the number “1” below, which makes it resemble a piece from the game.

Mattel (International)

Scrabble Int Logo history

While the Scrabble logo on the products introduced by Mattel has gone through several modifications, the package has always featured elements in dark green. Sometimes, these elements have belonged to the logo itself (like, for instance, in the 2013 version), but more often, the dark green has belonged to the background, while the wordmark has been white in a red box.

1938 – 19??

Scrabble Int Logo 1938

The old logo already showcased the iconic combination of the white letters placed inside a red rectangular box and a dark green field in the background.
Originally, the letters were pretty heavy and had bold serifs.

19?? – 2000

Scrabble Logo 1900s

While the overall structure remains unchanged, the type has been redrawn. The glyphs are sleeker now. Many angular parts have been replaced by curved and rounded ones (note, for instance, the “back” of the “C” or the right end of the “L”).

2000 – 2013

Scrabble Logo 2000

The glyphs have grown bolder and simpler. Plump letters are typically associated with friendliness, which makes perfect sense as the game is often seen as a way friends can spend time together.

2013 – now

Scrabble logo

The logo was redrawn from scratch. Now, there is only the wordmark in dark green. The letters are smoother, more rounded. Some of the most characteristic glyphs are the “A” with the rounded top and the “E,” which also consists of two rounded elements (similar to the mirror reflection of the “B”).

Font

The most curious detail about the Scrabble logo is probably the way how the Mattel version adopted the “R” with an extended end in 2013, which was similar to the old Hasbro version of the logo. And just a year later, the Hasbro version dropped the “R” with an extended end.

Colors

Dark green and various shades of red have been used in the majority of the historic variations of the logo.