Samsara Logo PNG
The IoT company Samsara, founded in 2015 by Sanjit Biswas and John Bicket, provides cloud-based technology and sensors that are used to manage traffic or industrial operations. Samsara has more than 13,000 customers, including the City of Boston, oil and gas construction company Delta Constructors, and Windy City Limousine.
Meaning and history
Samsara is developing Connected Operations Cloud, which enables enterprises dependent on physical operations to use Internet of Things (IoT) data to develop actionable business ideas and improve their operations. Samsara’s technologies are applied to a variety of industries: transportation, healthcare, education, etc. The company’s customers include small businesses, state and local governments, and large global enterprises with complex operations involving thousands of physical assets.
Samsara’s product allows organizations to collect data from Internet of Things devices, expanding their ecosystem of connected devices and third-party systems, so they can access the data collected to analyze and use key insights to improve their operations.
The company also generates analytics, alerts, and reports to help customers utilize this information. Samsara products can be integrated with other hardware and software applications, such as systems used by engineers or data scientists.
The company’s shareholders are venture capital funds, with the two largest Andreessen Horowitz and General Catalyst owning 28% of the company, totaling just over half of the shares. The founders account for 49%. Throughout its history, Samsara has attracted $930 million in venture capital investments – a rather large sum, most of which was received in 2020.
What is Samsara?
Samsara is the name of an American technology company offering Internet of Things (IoT) solutions. Was founded in 2015 by two former MIT graduate students John Bicket and Sanjit Biswas, who had previously successfully sold their startup to Cisco.
In terms of visual identity, Samsara is a very progressive and young company, as its logo is super cool and fun, yet at the same time looks very professional and confident.
2015 – Today
The Samsara logo is composed of two parts: a hand-drawn graphical emblem and a clean and neat lowercase logotype. Both parts are executed in a deep shade of blue, which in combination with white creates an image of a strong professional company. The Samsara emblem is a stylized minimalistic owl, which is known to be a symbol of wisdom and vigilance. Considering the sphere of the company’s activity, the choice of this animal for the mascot is more than understandable.
Font and color
The medium-weight lowercase lettering from the primary logo of Samsara is executed in an elegant sans-serif typeface which has somewhat in common with such fonts as BR Firma or Rosanova but with the modified contour of the “R”, which resembles an owl’s foot.
As for the color palette of the Samsara visual identity, it is based on the combination of blue and white, colors, which symbolize security, reliability, and expertise.
