Safeguard Logo

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Safeguard Logo
While the Safeguard logo has gone through numerous modifications since 1960, there has been some consistency. All the versions have featured a shield (as a symbol of protection) and blue (as a symbol of water and purity).

Meaning and history

Safeguard Logo history

1960

The original logo features a script inspired by handwriting.

1966

The type grows simpler, although it is still italicized. The word “Safeguard” is white over the blue background.
Logo Safeguard

1972

The colors of the shield are slightly modified.

1987

The palette appears somewhat darker.

1994

The blue shape in the background grows smaller.
Logo Safeguard1
We should point out that the company used slightly different packages (and logos) in different countries.

2007

The Safeguard logo was redrawn from scratch. The lettering was now positioned diagonally as was the shield.

2011

The lettering still goes up, while the shield is positioned straight.