While the Safeguard logo has gone through numerous modifications since 1960, there has been some consistency. All the versions have featured a shield (as a symbol of protection) and blue (as a symbol of water and purity).
Meaning and history
1960
The original logo features a script inspired by handwriting.
1966
The type grows simpler, although it is still italicized. The word “Safeguard” is white over the blue background.
1972
The colors of the shield are slightly modified.
1987
The palette appears somewhat darker.
1994
The blue shape in the background grows smaller.
We should point out that the company used slightly different packages (and logos) in different countries.
2007
The Safeguard logo was redrawn from scratch. The lettering was now positioned diagonally as was the shield.
2011
The lettering still goes up, while the shield is positioned straight.
