Safeguard Logo

Safeguard Logo
While the Safeguard logo has gone through numerous modifications since 1960, there has been some consistency. All the versions have featured a shield (as a symbol of protection) and blue (as a symbol of water and purity).

Meaning and history

Safeguard Logo history


The original logo features a script inspired by handwriting.


The type grows simpler, although it is still italicized. The word “Safeguard” is white over the blue background.
Logo Safeguard


The colors of the shield are slightly modified.


The palette appears somewhat darker.


The blue shape in the background grows smaller.
Logo Safeguard1
We should point out that the company used slightly different packages (and logos) in different countries.


The Safeguard logo was redrawn from scratch. The lettering was now positioned diagonally as was the shield.


The lettering still goes up, while the shield is positioned straight.