s.Oliver Logo

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s.Oliver Logo

Oliver is a German fashion brand, which was created in 1969 by Bernd Freier. Today it is an international company, operating all over Europe and having its retail stores almost in all the major cities of the world.

Meaning and history

The brand, founded as “Sir Oliver”, got its current name in 1979. The s. Oliver logo is an elegant and sophisticated wordmark, which is a sign of quality and expertise.

Logo s.Oliver

The handwritten-styled typeface of the nameplate is warm and welcoming with its smooth rounded lines. The burgundy color palette of the logo adds a sense of comfort and trust.

The brand values its quality and design and it is fully reflected in its visual identity. It is a confident and timeless icon, which looks good on any background and packaging. An example of finesse and elegance, it evokes a sense of trustworthy and reliability of the brand.

The s. Oliver logo is recognizable across the globe due to its unique color and lettering. Its simplicity and minimalism makes it look expensive and classy.