Liu Jo Logo

Liu Jo Logo
Liu Jo S.p.A. was established in 1995 in Carpi, Italy, as a small textile workshop. The range of products offered by the fashion company includes clothing, watches, jewelry, and shoes.

Meaning and history

Liu Jo Logo


If you are looking for a wordmark that is distinctive yet simple, the Liu Jo logo is a perfect example.
On the one hand, the type is a minimalist sans serif. It is rather generic, although the letters look somewhat more elongated and close to each than in a classic sans. What makes the design unique is the dot placed between the two words. In addition to making the text better legible, it also helps to create a distinctive look.