Revenge is a fashion company that celebrates individuality, resilience, and the unbridled power of the human spirit. Its popularity has been fueled by its ability to resonate with individuals from all walks of life. By wearing clothing from this brand, customers are not only making a fashion statement but also declaring their independence and refusal to be held back by the obstacles they’ve faced. The brand’s mission is to provide high-quality, stylish pieces that serve as a form of armor against the negativity and criticism that can hold us back. A portion of the profits from each sale is donated to organizations that support survivors of abuse, discrimination, and other forms of social injustice.
Meaning and History
The brand was founded in 2016 and is currently based in Los Angeles. The brand is named “Revenge” for a reason – Garrett wanted to take revenge on those who treated him badly in the past. It was initially launched as a small-scale operation, primarily selling merchandise related to music and pop culture. The brand quickly gained traction through social media platforms, where its unique designs and the cultural relevance of its founders attracted a dedicated following. Despite initial challenges, Revenge has carved out a niche in the streetwear landscape and continues to be influential, representing a blend of music, art, and fashion.
What is Revenge?
Revenge is a fashion brand that blends edgy, avant-garde designs and sleek, sophisticated silhouettes. The brand is known for its bold graphics, edgy designs, and rebellious aesthetic that resonates with youth culture and the modern streetwear movement.
2016 – Today
The brand’s logo is known for its bold and striking design. It features the word “Revenge” printed using a very unique font that makes a statement. All the characters flow one into the other and get larger on the ends, creating an arch effect. As a result, the rather hard-to-read font is balanced by a somewhat symmetrical look of the emblem. The graffiti-style font exudes an edgy, urban vibe, reflecting the brand’s connection to street culture.
Font and Color
The color scheme has black as the only color, which adds to the logo’s impactful and rebellious aesthetic. This color is also a perfect way to create a mysterious and at the same time powerful image of the brand. It reflects the blend of strength, independence, and elegance.
The inscription is printed using a custom font as each character has a distinctive look. It has an edgy, graffiti style and somewhat resembles Horst Blackletter font and Abaddon font by The Scriptorium.