Pure Storage Logo PNG
Pure Storage is the world’s sixth-largest storage system (SSD) manufacturer with a growing market share every year. Among its almost five thousand customers are many Fortune 500 companies such as Apple, AT&T, General Electric, Coca-Cola, Facebook, PayPal, and many others.
Meaning and history
Pure Storage, launched in 2009, was founded by people who previously had nothing to do with the storage industry. One of Pure Storage’s founders is the author of Volume Manager, and the other was involved in webscale architectures at Yahoo and knows all about high-performance computing with massively parallelism. However, in just 8 years, the company was able to reach a billion-dollar turnover.
Pure Storage develops flash systems, holds hundreds of patents, and has brought many technologies and programs to market. Its products compare favorably to traditional enterprise storage systems (NAS) and have a real impact on the entire market.
A key feature of Pure Storage is Evergreen’s unique “ageless” storage program. This storage ownership model includes a lifetime drive warranty and the ability to upgrade arrays to the next generation every 3 years without hardware shutdown or data migration. This way, customers can avoid the costly and risky hardware replacement cycles every 3-5 years that traditional storage vendors are pushing.
The company was originally founded in Silicon Valley in the United States, where the world’s major intellectual resources in the field of information technology are concentrated. Today, Pure Storage has a global presence, including EMEA and APJ.
What is Pure Storage?
Pure Storage is the name of an American corporation that provides technologies, products, and services in the field of data storage and management in the United States and abroad. The company’s best-known products are data storage platforms.
In terms of visual identity, Pure Storage is all about a professional and fundamental approach, power, and reliance. The brutal shapes and straight lines of the company’s logo evoke a sense of trustworthiness and safety.
???? – Today
The Pure Storage logo is strong and confident, like the company itself. The laconic yet intense badge evokes a sense of reliability and expertise, making the customers trust the brand. The left part of the logo is a graphical element resembling the letter “P” drawn in an octagonal shape, in solid orange. As for the right part of the badge, it is taken by a black uppercase lettering, with the “Pure” part emboldened.
Font and color
The clean uppercase lettering from the primary logo of the Pure Storage company is set in a modern distinctive sans-serif typeface, with the characters set in two weights. The closest font to the one, used in this insignia, is, probably, Kohinoor Latin, Domotika Pro, or FF Attributetrade Text, with minor modifications.
As for the color palette of the Pure Storage visual identity, it’s based on the combination of black and orange, with white used for the background. Orange here is a symbol of energy and motion, and white black stands for professionalism, excellence, and stability in quality.
