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Meizu is a Chinese consumer electronics brand, founded in 2003 by Jack Wong in Zhuhai. The company’s focus is in smartphones, but originally it was manufacturing mp3players. Meizu is the 11th largest smartphone manufacturer in the world.
Meaning and history
The Meizu logo is an example of classic visual identity for the brand’s industry. Its logo is a bold wordmark in light blue on a white background.
The custom typeface has clean lines and due to the use of only lowercase letters, looks very modern and technological.
Blue is one of the most popular colors for IT and electronic companies logos. Blue represents trust, security, and reliability as well as high quality and high technology.
The Meizu logo is timeless and can stay a perfect reflection of the company’s values and goals for years.
