PETA Logo PNG
The American animal rights organization PETA is one of the most prominent animal rights organizations in the world, with millions of members and supporters. It has representative offices in the UK, the Netherlands, Germany, Asia, and India. The organization’s animal rights principles are based on the belief that animals have rights and deserve to have their best interests taken into account, regardless of whether they benefit people. PETA promotes veganism, sterilizes pets, rescues pets from cruelty, runs a shelter, and places animals in loving families.
Meaning and history
PETA was founded in 1980 by Ingrid Newkirk and Alex Pacheco in the United States. The organization’s first significant campaign was the “Silver Spring Monkeys” case, which led to a legal battle over the treatment of these animals used in research. Throughout the 1990s, PETA expanded its campaigns, gaining notoriety for its provocative advertising and celebrity endorsements. In recent years, PETA has broadened its focus to include issues such as climate change, environmental sustainability, and animal rights in the context of broader social justice movements.
What is PETA?
PETA is an animal rights organization. It does its work through awareness-raising, animal cruelty investigation, scientific research, animal rescue, legislative advocacy, celebrity endorsements, and special events and protests.
1980 – Today
The logo features a short version of the organization’s name. It is printed in black using an italicized font that promotes action. All the characters are capitalized and printed using a bold, sans-serif typeface with clean, straight lines. The exception is the letter “E”, which is done using a fine, cursive font. This small detail adds a lot of personality to the logo. The name is often accompanied by a stylized image of a bunny, which is often depicted in a simplistic, cartoon-like manner. The bunny is typically white or light blue and is positioned within a circular or oval shape. This image is meant to further instill the image of animals that need people to advocate for them and protect them.
Font and Color
The Peta logo typically features a black inscription on a white background. This is a classic color palette choice that gives the logo a professional and strong appearance the white serves as a neutral background and provides a good contrast. It is also possible to see a light blue as this color is associated with the sky, ocean, and nature in general.
For the majority of the name, the logo uses a bold and italic typeface with thick strokes and tight spacing. This font can be replicated using Rilo Ultra Bold Italic font or Monofonto Bold Italic font. For the “e”, the logo uses a font similar to Freight Big Pro Medium Italic font. It is an elegant serif font with italic styling and balanced contrast.
