Accenture logo

accenture-logo

Accenture (Dublin, Ireland) is a major technology and management service with a staff of more than 250,000 people around the globe. Its network covers more than 120 countries.

Accenture logo history

accenture-logo-history

It took three months of intensive work for the management staff to come up with a name for the company. Kim Petersen, a business consultant to Andersen Consulting (the company’s former name), offered the name Accenture to accentuate the firm’s determination to break stereotypes and open new horizons in providing consulting services for clients. Also, it symbolizes the company’s eagerness to help clients change their future for the better. The name was officially accepted in 2001. The logo itself had been drafted a few months earlier.

Shape and colors of Accenture logo

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The logo’s straightforward design fully reflects the message of the name itself. To emphasize the service’s availability, the name starts with a lower-case ‘a’. To stress the company’s vector for promising and dynamic future, the logo developers added a ‘greater-than’ symbol above the ‘t’. The black letters suggest the company’s unflagging striving for excellence.