Oshkosh Logo

Oshkosh logoOshkosh Logo PNG

Oshkosh is a kids’ clothing manufacturer from the United States, which was established in 1895. Today the company mainly operates through its website, offering a whole selection of clothing and footwear for boys and girls from 0 to 14. The e-store has a delivery service available nationwide.

Meaning and history

Oshkosh Logo history

The visual identity of the famous kidswear brand is simple yet instantly recognizable due to the right choice of the typeface for the company’s logotype.

The dark blue and white color palette of the clothing retailer represents the professional and trustworthy company, evoking a sense of security and reliability, and making parents trust the manufacturer.

The logo is composed of a bold custom inscription with the letter “K” enlarged and going out from the thin blue underline, adding playfulness and fun to the nameplate.

The visual identity of the brand is serious and strong yet it has something that every kid will like — letters of different sizes, which look like they are moving and add dynamics and freedom to the overall picture.

1895 – 1949

Oshkosh Logo 1895

1949 – 1965

Oshkosh Logo 1949

1965 – 1986

Oshkosh Logo 1965

1986 – 2003

Oshkosh Logo 1986

2003 – 2011

Oshkosh Logo 2003

2011 – Today

Oshkosh logo


The wordmark in all capitals is executed in a bold rounded sans-serif typeface, which is similar to such fonts as Submariner R24. The smooth rounded lines of the letters make the inscription kind and friendly and evoke a welcoming and caring feeling, representing the company, which has its customer’s happiness above all the other values.


The famous kidswear brand from the United States offers a full range of clothing for boys and girls from 0 to 14 years old. In the huge website’s catalog, you can find everything from pajamas to shoes of the highest quality.

Oshkosh Logo1

The company is very well known across North America as it has been providing millions of families nationwide with kids apparel for more than 100 years.

Today the brand operates mainly through its e-commerce platform, selling the products online with the delivery across the USA. The retailer accepts all kinds of credit cards and has a 24/7 stoker support service available via email or telephone number, where a professional team will answer any questions in order to make the shopping experience more comfortable and safe.