To mark its 150th anniversary, Australian football club Port Adelaide has introduced a new logotype. It will appear on PA’s AFL and SAFL team uniforms in the 2020 season. The club’s new insignia features the interlacing “P” and “A”, 1870, the foundation year and a black-and-white chevron as a sign of the guernseys worn in both leagues.
The logo was presented at the Pirate Life brewery, where over 2000 PA’s fans gathered. According to David Koch, the club’s chairman, it is a result of Port Adelaide’s collaboration with a lot of people including focus groups, design agencies as well as the former and current players. In all, the work on the new symbol has lasted for two years.
In the design, Port Adelaide tried to reflect the whole its history and the hope of future victories. Considering that the PA teams had to change their logos in accordance with the requirements of their leagues, it is a good symbol to celebrate the 150th anniversary and show the unity of the club.
However, the introducing has turned out to be a bit scandalous: sportwear designer Dean Robinson claims that Port Adelaide has stolen his design. He has expressed his indignation, saying he created the same design four years ago. As Mr. Robinson didn’t market it, he can’t bring a lawsuit against Port Adelaide.
