Launched in 2008, Dribbble is a social network where digital designers can publish their portfolios and search for jobs, and therefore employers can recruit creative people into their teams. As the platform has long ceased to be just a website to share design works and turned into a creative community to establish connections and continue learning, it need a visual identity to reflect its actual status.
Among the design works uploaded to the platform, you can find logos, illustrations, web design samples, and other pieces of digital art. Like on Adobe’s Behance, users here can rate, comment, and share them. So Dribbble gives you an opportunity to promote yourself as a designer and make your work better known. According to the company, there are more than 10 million accounts on the platform.
In recent years, Dribbble has grown, offering new products like Dribbble Hiring. Unlike other similar platforms with additional crowdsourcing features, the service, however, doesn’t allow creatives to compete with each other, as that is a controversial issue by itself. In fact, employers on such platforms easily sign deals with professional designers, which contributes to price dumping. Besides, with such hard competition, designers have to keep in mind that their work may be left unpaid, as only the winner gets a financial reward.
As for the new Dribbble logo, it has kept the general handwritten paradigm, but the letterforms were altered. Ditching the loops in the “d” and “b”s, the wordmark now features a capital “D” and smoother connections between the letters, based on the Alkaline typeface by Fort Foundry. Plus, the “Dribbble” itself is executed with a slight upward slant.
The fresh design adds some attractiveness to the logo with a vintage vibe. This solution makes the brand more solid by eliminating unnecessary features, as the peculiar name with a triple “b” really needed a stricter design to look cleaner in terms of typography.
Updating the logo, Dribbble Shot, the platform’s in-house design team, also applied a new design to the Dribbble website, which now offers enhanced navigation and other features. Further improvements are expected to appear in the upcoming weeks and months, according to the company.
