Mizuno Logo

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Mizuno Logo
The company started working in 1906 in Osaka under the name of Mizuno Brothers Ltd. Initially, the shop specialized in Western sundries. In 1907, order-made athletic wear was added to the range.

Meaning and history

Mizuno Logo history

1906

The first Mizuno logo featured two square shapes inspired by the Japanese script. The ends of the bars forming the first, larger, square were crisscrossed. Inside, there was a smaller square divided into two parts by a horizontal bar.
From 1906 to 1981, the company went through a series of logotypes. Some of them were used consecutively, while others could be used simultaneously or return in the same or updated form.
The second logo contained three hieroglyphs and did not look like a logo, in the modern understanding of the word.
The following design had a more international appeal as it featured the writing “Mizuno Co., LTD. Trade Mark” in English. It was written around a square logo inspired by the original one. The outer square looked very much like in the original logo. Inside, there was a bull’s eye design.
Logo Mizuno
Later, the brand adopted a completely different emblem. Here, there was a cup featuring the lettering “Victory.” There were also the words “Trade” (on the left) and “Mark” (on the right). The “Victory” cup logo existed in another form, too. In the second version, the cup was shorter and wider. Due to this, the word “Victory” was by far better legible. The words “Trade Mark” were not used here.
The following logo sported an elegant calligraphy-inspired script. The wordmark read “R. K. Mizuno.” Also, the company used an updated version of the logo featuring three hieroglyphs.
One of the latest and best-known logos of this era featured the word “Mizuno” in a bold all-caps font. The “M” had very prominent acute angles. In fact, acute angles were the basic elements of the design.
Logo1 Mizuno

1981

Similar to its predecessor, the new logo featured the company name in a bold type. The number of acute angles was dramatically reduced, though. They were replaced by soft curves. The “M” was now based on three parallel lines.
While this was a pretty successful emblem, the problem was the “M” brought to mind the parallel lines of the Adidas emblem. This was why the company decided to introduce a different logo.

1993

In 1980, Noboru Kono, who worked as an R&D division leader back then, started to work on this task. His team introduced over 180 versions.
The result of their work, the current Mizuno logo, is known as the RunBird.