MetLife Logo

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MetLife Logo
Metropolitan Life Insurance Company (more often shortened to MetLife) had its first logo created by a US designer Don Ervin. The blue wordmark was accompanied by a star, which can be also interpreted as a stylized image of either M or L characters.

Meaning and History logo

MetLife Logo history

The second MetLife logo appeared in 1985. The designers who worked on the wordmark decided to modify both the typeface and the shade of blue used. However, the most notable change was the introduction of the beloved cartoon character, Snoopy. The lively character was probably supposed to make the emblem warmer and happier in order to attract more customers.