Melbourne Storm Logo

Melbourne Storm Logo
While the logo of the rugby league team Melbourne Storm went through an update in 2018, it hasn’t changed dramatically. The brand identity has always preserved its three core values: the color purple, the depiction of Storm man, and the lightning bolt.

Meaning and history

Melbourne Storm Logo history


Anyone who has seen the current Melbourne Storm logo would have recognized the original one, too. Here, we also see the iconic Storm man, although the design is more complex. The Storm man’s torso goes out of a navy cloud, which appears to be boiling.

Old symbol

Melbourne Storm symbol
Interestingly, it wasn’t the first logo developed for the team. Before adopting the Storm man logo and the name Melbourne Storm, the cofounders were going to name the club Melbourne Mavericks. The initial brand identity supposed a completely different logotype – it featured a gunslinger with a fistful of dollars. However, they received a recommendation from News Limited’s Lachlan Murdoch, who told they should develop another brand identity as this one sounded too American. Among the multiple ideas discussed were Trams and Flying Foxes.
Eventually, Chris Johns and John Ribot opted for the themes of lightning, power, and storm, and the current brand identity was introduced.

The 2018 emblem

Melbourne Storm emblem
On 17 October 2018, the 20th Anniversary logo was unveiled depicting only the torso of the Storm man and the name of the team in a different font. The design was placed in a shield with the lettering “20 years.”
The anniversary shield was transformed into a new team logo. For this, the shield shape was removed and the type was slightly modified.

Font

Melbourne Storm
The sharp elements on the letters fit the lightning bolt perfectly.

Colors

Melbourne Storm Logo rugby
The co-founders wanted to build the palette upon the symbol of their state, Victoria (navy blue with a white “V”). They also received a recommendation from the JAG fashion house’s Peter McWhirter, the club consultant, who told they could make the brand identity more eye-pleasing by using purple and gold. The four colors were used from 1998 to 2004.
In 2005-2009, gold was replaced by gray. In 2010-2012, the gold returned, the gray disappeared, while the purple became the dominant color in the jersey. In 2013, the team introduced a new jersey, where the “V” was deeper and there was more navy. Gone were the gold and most of the white, while the lightning bolts grew purple.
In addition to the purple, which has been associated with the Melbourne Storm logo ever since the team was introduced, the current emblem also features navy, gray, and white. Out of these colors, gray is the only one that isn’t included in the list of the team’s official colors and isn’t used for the kits.